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Category: Attorney Websites

Marketing for Attorneys and The Magic Beans

Posted by Dave Lorenzo

Marketing for attorneys is just like Jack and the Beanstalk. Every attorney I meet wants to plant the magic beans, go to sleep and wake up with a beanstalk that will lead him to a beautiful place in the sky that contains untold riches. Of course there is a giant who guards this place and he enjoys eating attorneys who climb the beanstalk. Occasionally, one or two attorneys will make it down from the beanstalk with the hen that lays the golden eggs. But most of them spend a lot of time and money and in the end; they get devoured by the giant.

In marketing for attorneys, the magic beans are their website. The attorneys believe you plant the seeds, go to sleep and wake up with a vehicle that will lead the clients to your doorstep. In a few cases, this actually happens. But in most cases, fees, costs, and unforeseen expenses (the giant) beat you up pretty well before you even sniff any gold.

Don’t get me wrong, a website is a critically important tool in marketing for attorneys. You must include it in your arsenal but success doesn’t happen overnight. Here are four things you must do if you want your website to deliver qualified clients to your doorstep:

Post New Articles at Least Three Times per Week

Static web pages are as useless as brochures. (In case you didn’t know, I hate brochures. They provide no value and they only enrich the printers who sell them to you.) You must have dynamic content on your website and it must be updated a few times each week to drive your webpage to the top of search engine rankings. The articles you post do not need to be long but fresh content is critical.

Focus the Content on the Client

Don’t write about you and your firm. Someone who just arrived at your website is searching for help in solving a problem. Write about solutions to problems. You must enter the conversation that is going on in your client’s mind. Provide the information the client needs and he will check out your background once he sees what you can do for him. This doesn’t just apply to the Internet; it is a fundamental principle of marketing for attorneys.

Offer Information for Free in Return for Contact Info

The thing that separates your website from a brochure is the response device. This is a little section on the website where you offer information in return for the client’s contact information. It can be in the form of a little box at the top of the page that says:  “Enter your first name and email address for my free report titled: ‘Five Things You Need to Know About Hiring a Personal Injury Lawyer’” or whatever your practice area may be.

Follow-up, Follow-up, Follow-up

Marketing for attorneys is all about follow-up. The web is no different than any other media. Once you get a lead you need to call and email that person within 24 hours. After your initial contact, if they don’t ask to come into your office for a consultation, you should keep them on your mailing list forever. That’s right. I said forever. Your goal is to be the FIRST and ONLY attorney they think of when they have an issue in your area of expertise.

In marketing for attorneys there are no magic beans but your website can eventually help you live happily ever after.

Continue Reading Marketing for Attorneys and The Magic Beans

Video: Effective Marketing with a Law Firm Website

Posted by Dave Lorenzo

Video Notes: These are the notes for the video titled: Effective Marketing with a Law Firm Website

Your law firm website should help you do 4 things:

1). Increase your visibility in your target market

2). Build credibility with your prospective client base

3). Differentiate your law firm from the competition

4). Generate leads for your law firm

What should you do to make certain that your website has met each of these key objectives?

Please click continue reading for the rest of the notes to the video: Effective Marketing with a Law Firm Website

Continue Reading Video: Effective Marketing with a Law Firm Website

The Five Most Common Mistakes Made on Law Firm Websites and How to Avoid Them

Posted by Dave Lorenzo

Most attorneys and law firms don’t fully leverage the power of the Internet. They think of their website as an extended brochure that is placed in cyberspace to (hopefully) be stumbled upon by a prospective client.  Once the client finds the website, he is then bombarded by facts, figures and information about the ATTORNEY and not about the problem he is looking to solve.  And then when the prospective client is done reading the information on the website, there is little evidence that he was ever there – and no way to follow up with him.

If you think this inaccurate, go to a search engine and type in Attorney Family Law or Divorce Lawyer or Business Law Attorney followed by your city or town.  The results will be websites that resemble Yellow Page Ads.  They contain the name of the attorney and in most cases, a dissertation about his background.  Usually the website has some photos of busy people supposedly hard at work thinking about their clients.  Many law firms go to great lengths to list every single accomplishment and award that each attorney has won.
 
The trouble with this style of website is that you could literally substitute any name for the attorney’s name and it would not make one bit of difference to the client.  There is nothing on the website that makes it stand out or that offers the client any new or unique information.
 
If you truly want your website to help you land new clients then you need to break this stale mold of on line brochure copy and stop making the mistakes that everyone else makes with their law firm website.  Below are the five most common mistakes attorneys make with their websites and how to avoid them.

Law Firm Website Mistake Number 1: The website focuses on form rather than on function

Many attorneys spend good money on a website that visually dazzles their prospective clients.  These sites use fancy animation and sophisticated graphics that are designed to impress the visitor.  Here is a revelation:  When your prospective client comes to your website, they don’t care about fancy stuff.  They only care if you can help solve their problem.
 
Do you think that a guy whose mom is going to be deported cares that an immigration attorney has great animation on his website?
Do you honestly believe that a woman who just found out her spouse has been carrying on with his assistant cares how sophisticated your graphics are?
 
How about the little old lady who fell in the supermarket and broke her hip – will her son select your firm because you have the slickest web presentation?

No.

These people want to know that you can help them get some relief.  They want you to tell them why you are different than the thousands of other attorneys who want their business.  They want you to begin to build confidence and trust with them and they do not care what your website looks like.
 
Don’t waste your money on fancy graphics and animation.
Law Firm Website Mistake Number 2: The website contains no educational material

A person who visits a law firm website has a problem they need help solving.
 
It is in your best interest to educate the prospective client on this problem.  You need to help him understand how bad it can be and why he needs help resolving it.  Give him examples of how you have solved other problems – just like this one – in the past.

Most attorney websites assume that the reader knows something about the law.  This is a fatal mistake.  Most people who are looking for an attorney are looking for someone to take their pain away fast.  They don’t care what the law says.  They want their problem to go away.  Now.  Your website should tell the client WHAT they need to do (besides hire you) to get out of their current mess.
Notice that I said tell them WHAT to do and not HOW to do it.  The “how to” is why they need you.

Speak to these folks in plain language with your website copy and help them understand how you can help them.

Please click continue reading for three more mistakes and how to aviod them.

Continue Reading The Five Most Common Mistakes Made on Law Firm Websites and How to Avoid Them

Four Things Your Attorney Website Should Do for Your Law Firm

Posted by Dave Lorenzo

How much mileage are you getting from your attorney website? 

Is it serving as a silent salesperson – generating leads and positioning you as an expert? 

Is it helping to make certain that the people you meet with have enough money to work with you?

Is your website working as hard as it should be to help you build your law practice?

Here are the four basic requirements of a law firm website.  Every attorney website should:

Continue Reading Four Things Your Attorney Website Should Do for Your Law Firm

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Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made availabile to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refuled my fire to practice law.

You’ve made me earn more money.

You’ve made me proud to be an attorney.

You’ve made me a happier person.

You’ve made me a better parent and friend.

Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

Marketing for Lawyers: Dave Lorenzo is the Real Thing

Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter
Sr. Partner, Panter Panter & Sampedro. P.A.
Miami, FL

Dave’s Rainmaker Legal Marketing will Make it Pour

Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

Alicia Santana Torres

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.

SANTANA TORRES LAW OFFICES, PL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

Attorneys Marketing Their Law Firms Can’t Go Wrong with Rainmaker Lawyer

Steve Klitzner

“No matter what Dave is charging these days he is worth every penny.  He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses. 

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

Steven Klitzner
Miami, FL

The Top Marketing Consultant for Attorneys

Rich Gee

“Dave is THE marketing consultant to attorneys. He works tirelessly to help his clients build value and streamline their practice. I tell many of my clients to spend just a few minutes with Dave and you’ll walk away with a game plan for success. Become his client and you just might transform your firm and your life because he is the top marketing consultant for attorneys.”

Rich Gee
Stamford, CT

Expert In Marketing for Law Firms

Brad Gross

“Dave Lorenzo has helped me build a reliable and consistent revenue stream in my law practice.

As a direct result of Dave’s advice, my practice has increased by over 30%. Right from the start Dave helped me to think differently – focusing on the value I provide to my clients, and pointed out different ways of viewing my practice. We developed marketing systems that help position me in my market niche.

My meetings with Dave are definitely best described as high-level strategic planning sessions that always produce results. Whether you are looking for the next big idea or just need a boost to help you get started – Dave is the guy to call.

Working with Dave is a great experience.  He is an expert at marketing for law firms and I highly recommend him to other attorneys.”

Brad Gross
Ft. Lauderdale, FL

Key Strategic Thought Partner

Barry Conchie

“Dave is an outstanding business executive and key strategic thought partner.

He specializes in disruptive thinking and challenging orthodox approaches and specifically seeks to define a clear value proposition to all work activity. He has great business sense and is able to use very wide knowledge to come up with novel solutions. Dave commands strong loyalty because of his level of commitment and follow-through and he is excellent at maintaining a highly effective network that he leverages for everyones’ benefit.

I am very happy to give Dave my highest recommendation.”

Barry Conchie
Washington, D.C.

David is a Genius

Marc Raymond

“David is a genius — both a scientist and storyteller.

He has that rare blend of both practical and emotional intelligence that successful communications requires.

Not only does he make me think, but he makes me laugh too!”

Marc Raymond
New York, NY