Interesting Reading on Law Firms, Marketing and Other Cool Stuff
Love is in the air at Above The Law. Their article on Valentine’s Day Advice is as humorous as it is valuable. It also includes some good links to other similarly themed posts from around the legal blogosphere. Read it before you hit the mall for the box of chocolate.
Jay Fleischman at Legal Practice Pro discusses why using Blogger (blogging platform) is a mistake. It’s kind of like using a starter set of golf clubs. Don’t believe me. Read Jay’s article.
Bitter Lawyer bashes Big Law (in a most professional way) and of course we love it.
Brian Tannebaum makes a house call and gets kicked in the crotch for his trouble. Funny and instructive.
I just read Kimberly Houser’s post about the FTC Testimonial Law and its implications for bloggers. It reminded me to remind you about it. Consider yourself reminded.
These are just a few of the good articles from smart people I found on the web in the recent past. Please feel free to send me anything you find interesting so I can highlight it for everyone else.
Making Good Decisions is a Competitive Advantage
Recommended Reading
SWAY
The Irresistible Pull of Irrational Behavior
Written by Ori Brafman and Rom Brafman
Have you ever found yourself shaking your head in disbelief at a decision a friend or colleague made?
Have you ever wanted a “do over” yourself?
You know—you made a decision that was so bad that you longed for the opportunity to just do it over completely?
All of us, at one time or another, have made a bad decision. These errors in judgment are often costly—emotionally and financially. And while we would all like to think of ourselves as smart, savvy businesspeople, we are programmed to respond to certain circumstances in predictable ways. You read that correctly. Our behavior is influenced by the way our brains are wired.
Ori and Rom Brafman have set out to help us recognize when we are behaving irrationally. In their recently released book, SWAY: The Irresistible Pull of Irrational Behavior (published by Doubleday), they not only reveal the key triggers of this behavior but they help us take some steps to avoid reacting based upon pure emotion when the stakes are particularly high.
It is pretty rare for a book to have immediate practical application in our lives and our businesses. SWAY is a rare find because it provides us with a how-to guide to identifying and avoiding the irrational traps we have all fallen victim to at one point or another. You will not only find this book an entertaining read but also a valuable reference to help you break the spell of your own emotional nature when making your next big decision.
Among the many interesting anecdotes are stories of losses sustained by smart people who have made irrational decisions when the stakes were high. Here are a few of the invisible forces highlighted by the brothers Brafman as they attempt to keep us from being defeated by our own worst enemy—our subconscious mind:
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