Law Firm Marketing

Law Firm Marketing Email Newsletter Quick Tips

Here are some quick tips you can use to put together the perfect law firm marketing email newsletter.

• The newsletter should be educational and non promotional.  This means no selling.  There should be a call to action in the byline with a simple statement like “Call Dave Lorenzo for more information on law firm marketing: 888.692.5531.”  But that should be the extent of the selling.
• The tone of the email should be casual and friendly.  You are trying to build a relationship with the reader.  Make your email seem conversational.
• Avoid jargon and technical terms.  Nobody wants to talk to someone who sounds like a lawyer.  Explain things in as much detail as necessary.  Always write as though you are writing to people who know NOTHING about the law.
• Keep the frequency consistent.  You must schedule delivery of your law firm marketing email newsletter on the same day and at the same time every week/month.  Your engaged readers will begin to look for your newsletter at that day and time.  Do not let them down.
• Use a standard email format with only bold or highlighted font as the graphics.  I know it is tempting to make your email graphically fancy but I instruct my clients to avoid this.  This is professional correspondence.  It should look like professional correspondence.
• Use a reliable service to deliver your email newsletter.  There are several services out there.  Pick one you like and stick with it.

These are the basic tips to getting started with an email newsletter. I encourage my clients to distribute and email newsletter weekly. 

This is one of the single most important tools you can employ in your law firm marketing. It keeps you top of mind with your clients and referral sources.

Here are three links to other articles in this topic area:

Three Step Legal Marketing System

Seven Legal Marketing Methods to Implement Immediately

Tools That Lead to Lawyer Marketing Success

Marketing for Lawyers and Writing for Relationships

When it comes to marketing for lawyers, building a relationship with your prospective client is critical.  Before a client will trust you they must feel as though they know you and like you.  This is where regular writing can be a big help.

By regular writing, I mean using a blog or a newsletter or a weekly email to keep up communication with your base of clients and prospective clients.  Writing and sharing these articles with some frequency will allow your readers to gain an insight into you mindset.  It allows them to project themselves into your world and they actually develop a relationship with you through your writing.

You Write for Two Audiences: Clients and Referral Sources

When I introduce this as an important component of marketing for lawyers I always receive some resistance.  This comes from criminal lawyers, immigration lawyers, personal injury lawyers and family lawyers.  They tell me that people will not even visit their website until they have a need for their services.  While this may be (partially) true, when they do visit your website, they will read EVERYTHING that is up there.  If the information is only about you and your law firm they will not have a full understanding for how you can help them.  It is far better to have them read an ongoing narrative of your thoughts than to read a canned bio.

Referral sources will also regularly read everything you write.  It is critically important that your referral sources know you like you and trust you.  If you can keep them interested in what you have to say, on a daily, weekly or monthly basis, you will be amazed at the business that comes your way.  Think about the member of the clergy who wants to refer immigration cases to you or the financial planner who needs to refer a divorce attorney to a client.  If they want to send this referral to you, how will they gain any insight into who you are and your philosophy?

How To Write

When attorneys start writing on a regular basis they complain about the amount of time it takes.  It does take time to organize your thoughts and put them into a coherent format for print or Internet consumption.  But it is not like writing an academic research paper.

You are writing to develop a relationship.  Nobody is grading you.  While including facts and figures is good, sometimes, people are more interested in what you think and how you feel about the topic.  That is how relationships are developed.  You do not build a relationship in a sterile environment with clinical information.  It is messy and emotional.  That’s life and that’s how you should write.

There are four elements that should be included in an article you are writing for the purpose of building a relationship.  These elements are summarized by using the acronym P.O.K.E.  That stands for Personality, Opinion, Knowledge and Entertainment.  Those are the four things readers are looking for when they read your writing.

Below are some ways to incorporate each of these elements into your writing style.

Personality

Each of us has a distinct “voice” when we write.  Legal writing tends to dull that voice.  You need to find it and put in on display in your marketing.  Be a real person.  Demonstrate some emotion.  People are not hiring a robot when they need a lawyer.  They are hiring a flesh and blood human being and they expect you to act like one.  Show them who you are through your writing.

Opinion

What do you think?  How do you feel about this topic?  That is the question running through the mind of the reader while they are reading your article.  By taking a stand, by offering an opinion, some people will disagree with you.  Some may even be turned off.  But others will bond with you forever. 
Have some courage.  Give your opinion.  Your readers want it.

Knowledge

Educational marketing is fantastic for demonstrating knowledge.  Your challenge is to do this in a way that is not condescending or demeaning.  Help your readers discover the truth; do not beat them over the head with it.  You are helping people explore, grow and understand, you are not teaching.  There is a huge difference.

Entertainment

People want to feel something when they walk away from reading you work.  You must engage them emotionally.  That is what entertainment is all about.  You must, at some point, tap into their emotions and stir up some kind of feeling in them.  That is the only way to truly develop a relationship with them.

Writing this way is an acquired skill.  It takes practice.  Start by thinking about how you tell a story and model your writing after that.  Then go back and look for each of the elements of the P.O.K.E. method in your article.  If you can identify them, you’ve done well.  If you can’t, see what’s missing and add it in later.

Marketing for lawyers is about relationships.  You can build many relationships through your writing.  The key is to keep refining your craft.  You will get better over time but you must get started.

Pick Up the Pace and Get Your Website to a Better Place

If you are interested in SEO for law firms in legal marketing listen up.

Daily blogging will get you higher rankings in search engines.  Google has just made sure of this with its latest update.  As I highlighted right here at Rainmaker Lawyer in this bog post on Search Engine Optimization and Law Firm Marketing, updating your blog frequently will definitely have a positive impact on your search engine rankings for your keywords.  This has become particularly relevant after the June update to Google’s algorithm.

So given this new information (don’t believe me, read credible internet experts here and here) why aren’t you updating your blog several times each week?

In case you need more persuading, here are the benefits of updating your blog frequently:

Interaction with Potential Clients and Referral Sources: Frequency of communication is critical to the development of any relationship.  If you update your blog three to five times each week you are developing a more intimate relationship with your reader.  This is a huge benefit.  People do business with people they know like and trust.  As communication frequency increases, so does trust.

Better Traffic:  People will not read everything you write.  If you produce more content, people will have more choices as to what to read.  This is a good thing.  With more choices, you are likely to keep people on your website longer.

In addition, the people who do read your content everyday will be great website visitors and will likely become referral sources or clients.  This is because they visiting to hear what you have to say.  At first they may visit your blog because they have an interest in a specific topic.  After a while they may just be interested in your opinion on anything.  This is how good relationships begin.  Developing relationships is the object of law firm marketing.

Better thinking: Writing frequently (daily is preferred) is a great way to organize your thoughts.  If you write every day, you will be forced to be organized in your thinking and in sharing your ideas.  Both of these are good things for lawyers and law firms.

In many, many ways updating your website content daily will help strengthen your brand, your blog and your business.  If you are serious about law firm marketing and serious about search engine optimization for law firms you must find a way to update your blog every day.

How To Create Content for Blogs, Newsletters and Articles On Demand

One of the questions I get most often relates to the quantity of the information I create and share with my various audiences.

For those of you who are new to my world here is the list:

I write an article for http://RainmakerLawyer.com  three days each week.

I record a video that goes up on http://Youtube.com/RainmakerLawyer each weekday and I post that same video with some light commentary on http://LegalMarketingForLawyers.com  on a daily basis.

I also write and publish a monthly newsletter – The Rainmaker Letter and a weekly email newsletter – The Rainmaker Minute.

In addition to the above, I help attorneys with business strategy, practice management and client acquisition and I consult with law firms on everything from restructuring and mergers and acquisitions to succession planning and leadership development.

This brings us back to the question at hand:

How do I find the time to come up with content and get the writing done?

The answer is probably not what most people expect.  Let me break it down into two parts:

Part 1:  Content Development

When it comes to content, I actually have a schedule that I follow.  I have about a dozen core concepts that I write about regularly and once each month I make lists of ideas related to those concepts.  Then I start writing articles based upon those ideas.

In addition to this schedule, I have a couple of other methods I use to create content.

When one of my clients asks me a good question, I write it down and answer it in an article.

When I read something relevant to my core audience, I will take notes and write an article about it.

When something appears in the news that is interesting and relevant to my audience, I write the idea down and make it the subject of an article later on.

Basically, I walk around with a note pad and write down good ideas when they hit me.  That (and a good schedule) is the content development portion of my publishing work.

Part 2:  The Writing

Let me start by saying I love to write.  I find it almost therapeutic.  But it is essential to my business so I give it the importance it deserves.

Every day I spend my first two waking hours writing.  This is when I write articles, blog posts, video content or anything that can be started and finished in that two hour window.  I decide what to write the night before so that when I wake up I start the coffee and hit the keyboard.

At the end of my workday, right before I head home, I shoot and edit a video.  That process takes about an hour (if the content is already written).  I let the video upload overnight and I post it on the website the following day.

The best piece of advice I can give to anyone who wants to use the written word to develop their business is to make a habit of writing.  Your brain is like a muscle and writing is a skill.  The more you use it the stronger it becomes. Pick a specific time each day and dedicate that time to writing. If you keep at it you will be a content machine in no time.

First Impressions Are Part of Law Firm Marketing

It is amazing how accurate a first impression can be.

Years ago you would walk into a lawyer’s office, look around at the pictures on the wall, thumb through the reading material in the waiting room, and step into the conference room to meet with the lawyer. Usually you were greeted by an administrative assistant wearing a professional business suit. You met with an attorney also neatly attired in a professional ensemble. They looked like they meant business and this was an important part of the selection process.

Everything is Different Today.

In this day and age you may never meet your lawyer in person.  He may be able to handle your matter entirely by telephone and email.  Today first impressions are much different than they were a decade ago.  Today you can go on line and read just about everything about a professional before you ever meet with them.  You can read things they have written.  You can judge their professional demeanor from the style and substance on their website.

The More Things Change The More They Stay The Same

When a prospective client comes to your website what does he see?  Does he see professional educational articles written by someone with depth of knowledge and experience?  Does he see guides and “how to” tips?  Is he educated on how to make a good decision in hiring a lawyer in your field of practice?

One of my college professors had a saying that she used to repeat and it stuck with me.  She would say:  “The way you write is the way you think.”  I believe this is true.  Your writing is the first impression many of your clients have of you when they visit your website.

Pay careful attention to the impression you make in the things you put on line.  You never know when someone is going to be reading your work and making a million-dollar decision based upon that first impression.

The Personal Approach to Attorney Marketing

Writing is a key component to any attorney’s marketing plan.  We often discuss blogging, newsletters, email marketing and video as key components in your marketing arsenal.  One important thing to remember is that all of these elements must be interesting to the reader.  This is the reason I advocate taking a personal tone in your legal marketing.

A personal tone means demonstrating to the reader (viewer on video) how the topic relates to them.  This can be done in three different ways:

Third Party Stories

Telling a story about a third party is an effective way to get your point across to your audience.  Think of the story as an educational opportunity.  Gram the audience and pull them into the story but wrap up with an educational message.  The third party story blends an emotional appeal with the appearance of a logical fact pattern.

Case Studies

Case studies are a more academic version of the third party story.  They contain actual facts, case information and often will contain citations.  Many people use case studies when they want to make a logical appeal to their audience.  Some people find this methodology to be more sterile and academic.

Personal Experience

This is the most effective form of writing.  When you tell a story about yourself it allows the audience member to paint a mental picture of the entire situation.  The receiver of your message will suspend disbelief and “get into” the story.  They will feel the emotions you felt.  They will relate to you.

These three methods of emotionally engaging the audience of your message are all highly effective.  The only decision you need to make is which method makes the most sense for you.  Experiment with each writing style in your attorney marketing.

Write Your Way to New Business by Writing for Magazines

One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published.  We live in a multitasking society.  Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows.  One of the great things about being an attorney is that you’re already credentialed.  You don’t have anything to prove.  Use your legal credentials to your advantage and write your way to new clients.

People like experts. When the chips are down and potential clients are hunting for an attorney, they want someone who seems to really know their stuff.  If your name is continually referenced within your niche market, this can only lead to more exposure and more business.  The bottom line is that as an attorney, you have to market not only your law firm and its services, but yourself as well.
 
Don’t feel squeamish about this.  Done the right way, marketing yourself does not diminish your reputation.  On the contrary, it builds your reputation to the point where you will be turning clients away because your firm is in such high demand.

The Basics

Magazines need freelance writers and they love ones that come with credentials.  If you notice that many of your clients make the same mistakes, maybe not having a living will or something along those lines-something that relates to a wide audience, write about it.  Again, you have legal credentials, so you are already one step ahead of the competition.  You can hire another writer to do some of the leg work for you if you truly can’t find the time to do it yourself, just make sure that you follow it up by putting your own personal touch on it.  It needs to feel like it was written in your voice, with your unique style.

As a matter for fact, you should work to develop your own personal writing style.  If someone follows articles that are written in your legal field, over time, you want them to be able to tell which ones probably came from you.  This can sometimes be difficult for attorneys.  They’re used to writing things that are going to be read because they are critical to a legal case.  Writing in a way that needs to be interesting to keep readers engaged can be a challenge.  Don’t be daunted.  Ask friends, family, anyone who is not a lawyer to read over your work to help you determine if it is interesting and accessible.
 
Getting Ideas
Study articles and books written by other lawyers.  The goal here is not to try to copy or repeat what they’ve done, but simply to help generate ideas.  Watch the news.  If there are stories or themes that keep reoccurring, ask yourself if there is a legal element that you discuss.  Your writing does not need to exactly correlate with a legal case or a particular legal issue.  Think of it as looking at everyday tasks through a legal lens.
 
Where to Publish

This is where you pitch your story idea to the magazine editor and detail your plan for writing it.  First, decide on which magazine you’d like to pitch your idea to.  While there are numerous national magazines that accept work from freelance writers, there are also a multitude of regional magazines or trade magazines that may be a good place to get your feet wet.
 
One of the best places to start is Writer’s Digest.  You can buy one in almost any major bookstore in America, or you can get all the information online with a paid membership.  Going online for the information is often the best plan because the information is regularly updated.  There you’ll find lists of thousands of magazines, some with readerships as small as 25,000.  Remember that your main goal is to get clips that you can send out to clients and to others to increase your credibility.

Where to Publish

This is where you pitch your story idea to the magazine editor and detail your plan for writing it.  First, decide on which magazine you’d like to pitch your idea to.  While there are numerous national magazines that accept work from freelance writers, there are also a multitude of regional magazines or trade magazines that may be a good place to get your feet wet.
 
One of the best places to start is Writer’s Digest.  You can buy one in almost any major bookstore in America, or you can get all the information online with a paid membership.  Going online for the information is often the best plan because the information is regularly updated.  There you’ll find lists of thousands of magazines, some with readerships as small as 25,000.  Remember that your main goal is to get clips that you can send out to clients and to others to increase your credibility.
 
Writing the Query Letter

What editors are looking for in a query letter is evidence that you can pull off writing the article.  If you need to interview someone for the article, be sure to contact them for permission before you submit your query letter.  Use the query letter to outline your plan for writing the article.
 
Before setting out to write the perfect article, know your rights.  Conduct some research about copyright law.  Then, when you get published, don’t keep it a secret.  Let people know what you’re doing, either in your blog, monthly newsletter, or even just an individual mailing about your work.

Write Your Way to New Business by Writing a Book

One of the best ways for a lawyer to build his own personal brand is to write a non-fiction book.  Getting published gives current and potential clients the sense that you’re an expert and that you’re well established in your niche.  All attorneys should be working to position themselves as experts.  There are a myriad of ways to do this like blogging, sending out e-newsletters with tips and ideas, and so on.  However, writing a book goes a long way in establishing yourself as an expert attorney in your field of law.

Before you throw up your hands and say that with running a law firm, there is no extra time, remember that you can utilize the services of a ghostwriter if needed.  Just make sure to edit the work so that it comes across as sounding like it actually came from you and that it represents what your law firm stands for.

Ways to Generate Ideas

What’s happening in the world?  What are some popular, legally irresponsible trends that you see going on around you?  Think of ways that you, as an attorney, can contribute to the national or community dialogue on issues that relate to a wide audience.  Almost anything that you have an opinion about can be transformed into an interesting, publishable work.
 
When you go to parties or take your children to school and people find out that you’re a lawyer, what kinds of questions do they ask you?  The answer may be the topic that you should write about.  You can also simply ask people.  Ask your non-lawyer friends what kind of general legal questions they’d be interested in having answered and would they read a full length book on the topic.

Once you have an idea, think about whether or not your topic is something that would be useful for one article or is it something that you could write on and on about.  Just like you have a niche market as an attorney, you can have a niche market as a writer.  You may come up with a topic that you can write volumes about either because your interest in it is vast or because the topic itself is intricate and detailed.  If you feel that you can right on and on about your topic, then you could write several magazine articles.  Having already written magazine articles will help convince potential publishers that you know how to write, that you have an understanding of the issue and that you may even have a built in audience who is interested in hearing more from you on the subject.
 
The Non-Fiction Book Market

In today’s market, an attorney who wants to write a non-fiction book actually has a decent shot at finding someone to publish it for them.  One of the great things about the non-fiction book market is that people like to own more than one book on the same topic.  For instance, someone interested in learning more about the legal ramifications of living with their significant other but not getting married, might purchase several books on the topic in order to study it from different angles.  So, even if someone else has already published a book on the area that most interests you, that doesn’t mean that you can’t still write a book on the same subject with different content.  As a matter of fact, if the other book was successful, then you already know that there is a market for your subject area.
 
Writing a Non-Fiction Book

When thinking about your writing a book, think outside of the box.  You can write a traditional, hard cover book or you can write an e-book.  You can even decide to write a hard cover book, but to self publish it.  Remember that freelance copywriters can be hired to ghostwrite a book for you as well.  This can be arranged a few different ways.  You can do the research, jot down or record some thoughts, and then have the writer craft them into a readable, user friendly book. Or, you can think of the main topic for the book, decide on what you want each chapter to cover, and have a copywriter do the research and the writing for you.

Of course, if you have the time, the best case scenario is that you write it yourself.  You have your own unique voice and style which will come through as you write.  Ideally, you’ll pick a topic that your feel passionate about or that is very interesting to you, and it won’t be difficult to sit down and write about it.
 
Remember, you aren’t writing to law students.  You are writing to everyday consumers who may one day require your services.  Think of a topic that would be interesting to everyday people, where you can provide general ideas and offer best practices without getting overly technical.
 
Deciding to write a book can be a huge endeavor.  However, if you keep in mind what you want to achieve, and then break the project down into achievable tasks, you can reach your goal of getting published.  Then, you’ll have even more evidence of your place as an attorney in your specialty area.

A Law Firm’s Call to Action

Your law firm has developed a multi-faceted law firm marketing campaign, including a website full of rich and interesting content.  However, the clients are not coming.  The reason for this strange phenomenon may be in the message that your law firm is sending, or not sending, to potential clients.  One of the most important aspects of your law firm’s marketing campaign is its call to action.

A call to action is essentially a message that is part of an ad or on your website that motivates potential clients to do something.  What the “something” is will be decided on by you and the members of your law firm.
 
In today’s society we are all bombarded with information.  Much of this information is sales oriented.  Most of us have become accustomed to tuning out what doesn’t matter.  Every now and then, when an ad actually speaks to a need that we have as consumers, we are often too overburdened to take the necessary steps to get in touch with the company or firm.
 
This is where a call to action comes in.  A call to action is a way of giving potential clients a reason to do something now.  A good call to action should spell out what action you’d like to see your potential clients take.

Suggestive Calls to Action

Law firm calls to action range from general and somewhat subtle to the very specific and detailed.  A few examples of rather subtle law firm calls to action are: “Don’t wait, call us today” or “Don’t put off settling your account with the IRS for even one more day.”  Firms who use these types of messages are encouraging the client to contact their office, without providing them with a specific deadline.  However, it is implied that their situation will improve if they get in touch with the firm soon.
 
In corporate America, calls to action will often use humor or contests as part of their call to action.  However, attorneys must always remember that their potential customers are probably dealing with something that is no laughing matter.  Choose a call to action that acknowledges the concern that potential clients might be experiencing.
 
Logo Based Calls to Acton

Some law firms choose to incorporate their call to action into their logo.  Two examples would be “work with the best” or “settle for nothing less”.  Both of these statements encourage the potential client to decide that they will not settle and that they will use your firm for their legal needs.
 
Logo based calls to action can have their drawbacks.  If you do an extensive ad campaign, potential clients may start to tune out the message.
 
Another drawback is that potential clients may become more familiar with the phrase than with the actual name of the firm.  This becomes a problem if at some point you decide to rebrand your firm.  You may have to remove the phrase that consumers recognize the most when they think of your law firm.
On the other hand, if you are having such strong name recognition, you might not be in the position where you need to rebrand anytime soon.

Deadline Driven Calls to Action

Some law firm calls to action use specific deadlines to motivate potential clients to act.  For example, lawyers who are pursuing a class action lawsuit will often have a deadline by which time people will need to contact them in order to be a part of the suit.  Another example is a one hour free consultation for all potential clients who call before the end of the month.

Deadline driven calls to action can be the most powerful and also the riskiest.  They are powerful because it is crystal clear to the potential client that if they want to get something they must act now.  It is much stronger than “call our office today”.  Potential clients may just decide that they’ll call tomorrow.  But if there is a deadline, they are more likely to make the call immediately so that they don’t forget.

The downside to deadline driven calls to action is that they can make potential clients feel manipulated.  They may sense that your firm is creating a false sense of urgency for your own gain.  Since lawyers are in the service industry, this can signal the end of a client relationship before it even begins.  Use deadline driven calls to action sparingly and only when you believe that it can be done tactfully and with integrity.

A well crafted and well placed call to action can mean the difference between getting new clients and sitting around twiddling your thumbs.  Don’t let potential clients pass you by.  Use the simple ideas outlined in this article to get the most out of your law firm’s marketing dollars by incorporating a call to action into your advertising plan.

How My Lawyer Became an Author and You Can Too

There once was a time when I was fascinated by celebrities.

Of course, that was well before the onset of the perpetual pop culture environment we live in today. But still, notable people are interesting. I’ve been especially taken with authors and poets. There’s an air of authority with people who do a good job shaping words into pictures, ideas, dreams…

That’s the reason I met and hired Harvey, my new attorney, because he’s written a book. I figured if I needed to be represented on a sticky little matter of delinquent taxes, I might as well be represented by an authority. Harvey’s written a short book on negotiating with various taxing authorities so I gather he must be an expert. As it turns out, he’s really good at what he does.

I got fairly close to Harvey the lawyer as we worked on my legal issues. And since I’ve always been curious about writers I asked him how he came to write the book titled, How YOU Can Negotiate a Deeply Discounted Tax Settlement. But Harvey didn’t have much to say. He actually brushed off my question with a casual answer that went something like, not much to it.

I guess some people are shy.

Well, Harvey was able to negotiate a deep discount for my tax liability and we’ve actually become fast friends. It seems we have quite a bit in common. I always fancied myself as a writer and thought it might be cool to hang out with someone who had written a published book. 

But I found something out about my friend and attorney that at first was just a little disappointing. It seems that Harvey didn’t write How YOU Can Negotiate a Deeply Discounted Tax Settlement at all. It was actually ghost written by a professional writer. I asked Harvey what was up with all of that and he explained it to me. It didn’t make me feel a whole lot better but at least I understand where he’s coming from now.

Harvey explained to me that it isn’t enough to just be a good or even great attorney because there’s fierce competition in the field.

He says that successful attorneys and others in general need something distinctive that allows them to stand above a crowded competitive field. There are many ways to achieve this and writing a book was one that appealed to him. The only problem is, Harvey claims to be a terrible writer. I tend to doubt that but I do understand his point.

So how does an attorney who is a terrible writer become a locally famous author?

Harvey told me that he’d been a fan of talk radio as well as many of the TV talk shows for years. Like me, he’s always been fond of author interviews. That’s when he got the idea to write his book. But he didn’t feel he had the writing talent to pull it off so he contacted a writer’s group that meets at the university and got one of the writers to write it for him. Harvey provided the outline and raw material for the text and the writer turned it into a free-flowing guide on beating certain tax problems. It was really very simple. Harvey paid the writer a flat fee which included editing and he literally owned the copyright complete with rights to claim authorship.

The book is only 90 pages so he paid a local printer to print up a thousand copies. He’s managed to get them into the local Barnes and Noble as well as several other retail outlets around town. Some of them even have little stickers on them proclaiming ‘Local Author’ and ‘Signed Copy.’ And of course he has them for sale at his office but he often just gives them away. Of course, each copy is loaded with Harvey’s contact information

Boy, was I disillusioned at first. I thought it was a lot of trouble to go through just to get a book into print but Harvey put me straight on that too. He says that he’s generated tens of thousands of dollars in fees as a result of having the book. When he asked me why I called him with my legal problem I had to blush. It was because he’d written the book. He made his point. But there’s actually another way to be published and that’s with an eBook. eBook simply stands for electronic book and most are easily downloadable from a simple Website. Harvey is working on another book dealing with other tax issues which he plans to offer on his site to people who subscribe to his monthly tax newsletter.

There are lots of advantages to writing a book. One is, it actually could become a hot title and earn the author a lot of notoriety and income. But for people in business, having a book in print lends a lot of prestige and credibility to the author. Harvey has actually been a guest on several consumer advocate-type radio shows where he’s discussed the material in his book and gotten tons of decent clients from the contacts he’s made. He’s told me that if his title was just a little more mainstream he’d be willing to sit at the Barnes and Noble and conduct a book signing. Again, for Harvey it’s about notoriety and recognition and the growth of his practice since he’s written the first book has been phenomenal.

Page 1 of 1 pages