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Message: Hi, I thought you might be interested in this article I found. A Law Firm’s Call to Action Your law firm has developed a multi-faceted marketing campaign, including a website full of rich and interesting content. However, the clients are not coming. The reason for this strange phenomenon may be in the message that your law firm is sending, or not sending, to potential clients. One of the most important aspects of your law firm’s marketing campaign is its call to action. A call to action is essentially a message that is part of an ad or on your website that motivates potential clients to do something. What the “something” is will be decided on by you and the members of your law firm. In today’s society we are all bombarded with information. Much of this information is sales oriented. Most of us have become accustomed to tuning out what doesn’t matter. Every now and then, when an ad actually speaks to a need that we have as consumers, we are often too overburdened to take the necessary steps to get in touch with the company or firm. This is where a call to action comes in. A call to action is a way of giving potential clients a reason to do something now. A good call to action should spell out what action you’d like to see your potential clients take. Suggestive Calls to Action Law firm calls to action range from general and somewhat subtle to the very specific and detailed. A few examples of rather subtle law firm calls to action are: “Don’t wait, call us today” or “Don’t put off settling your account with the IRS for even one more day.” Firms who use these types of messages are encouraging the client to contact their office, without providing them with a specific deadline. However, it is implied that their situation will improve if they get in touch with the firm soon. In corporate America, calls to action will often use humor or contests as part of their call to action. However, attorneys must always remember that their potential customers are probably dealing with something that is no laughing matter. Choose a call to action that acknowledges the concern that potential clients might be experiencing. Logo Based Calls to Acton Some law firms choose to incorporate their call to action into their logo. Two examples would be “work with the best” or “settle for nothing less”. Both of these statements encourage the potential client to decide that they will not settle and that they will use your firm for their legal needs. Logo based calls to action can have their drawbacks. If you do an extensive ad campaign, potential clients may start to tune out the message. Another drawback is that potential clients may become more familiar with the phrase than with the actual name of the firm. This becomes a problem if at some point you decide to rebrand your firm. You may have to remove the phrase that consumers recognize the most when they think of your law firm. On the other hand, if you are having such strong name recognition, you might not be in the position where you need to rebrand anytime soon. For more click continue reading. Link: http://www.rainmakerlawyer.com/site/permalink/a_law_firms_call_to_action/