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Message: Hi, I thought you might be interested in this article I found. A Law Firms Marketing Madness: Cutting the Budget is a Bad Move Many large law firms have been cutting their marketing budgets during the past couple of years. This is being done as a reaction to the broad economy and the perceived weakness in the demand for legal services. These law firms marketing madness will only make things worse. Cutting the law firms marketing budget during difficult economic times is the wrong approach. A down economy is exactly the right time to spend MORE on marketing. Here are three reasons why: Clients still need you to solve problems. Do you really think there is a shortage of legal issues during a down economy? Come on now. Clients have either chosen to ignore their issues or they have put off fixing them until the economy improves. Your job (as a law firm business owner) is to help potential clients realize that their problems must be addressed now. It shows that you still involved in the community/industry. Since we practice educational marketing, we are always providing value to our clients. If you continue to provide this value, even during an economic downturn, you will build your credibility and goodwill within your community/industry. Law firms marketing in a recession are perceived as strong. Law firms marketing using educational marketing provide their clients and prospective clients with value. The combination of these two factors makes them unstoppable. The return on investment is still there. Think like a business owner. If you invest a dollar and you receive three dollars in return you have made a good investment. That’s what marketing is all about. Good marketers find out what works and they invest in it and leverage their investment to receive a great return. Law firms marketing in a recession are rare but that’s all the more reason for you to INCREASE your marketing during tough times. Make the investment. You’ll be glad you did. Link: http://www.rainmakerlawyer.com/site/permalink/a_law_firms_marketing_madness_cutting_the_budget_is_a_bad_move/