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Message: Hi, I thought you might be interested in this article I found. Florida Lawyers Need Marketing Consulting for Law Firms Just about every day someone asks me why I focus specifically on Marketing for Law Firms. (They also ask if I only work on marketing for law firms in Florida. The answer to that is “NO” I work with attorneys all over the United States. ) Here are some numbers from the Avery Index that will help you understand why Florida lawyers need marketing help. Florida has 11.7 lawyers per 10,000 residents. This means that for every lawyer there are about 855 people living in the state. About 70% of those lawyers are in private practice – which is to say they don’t work for the government, aren’t teaching full time and they are not in a corporate role as counsel. So there are about 1,300 people for every lawyer in private practice in Florida. (These are rough numbers but I am trying to illustrate a point).Then you break that population of 1,300 potential clients down by specialty and you realize that not everyone needs a lawyer or can afford a lawyer. Real Estate Attorneys, Probate Attorneys and Divorce Attorneys for example may never be necessary for a significant portion of the population. Corporate attorneys are only necessary for business issues. Criminal Defense Attorneys only work with a small segment of the population. If we assume that 50% of the population in Florida will need your services in any given year, the pool of eligible clients narrows to about 750 per lawyer. If we assume that only half of those people can afford you, the pool narrows to 375 people per lawyer. So in any given year, only 375 people will be ready, willing and able to hire each Florida attorney. Finding those 375 people every year and convincing them to give you their matter and their money is the reason Florida lawyers need a marketing consultant for their law firms. Link: http://www.rainmakerlawyer.com/site/permalink/florida_lawyers_need_marketing_consulting_for_law_firms/