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Message: Hi, I thought you might be interested in this article I found. Law Firm Marketing: You are Probably Doing It Wrong Most law firm marketing is done incorrectly, if it is done at all. You know your marketing is bad if: Everything in your law firm marketing material is about you. This is a common marketing mistake. Great law firm marketing educates the client about solutions to his/her problem. Clients come to you for solutions. They don’t come to you to ask about your background. At some point in the marketing process it may make sense to let the client know about your qualifications, experience and education. But in the beginning, it is best to focus on educating the client about the situation and provide them with solutions to their problems. You only work on your law firm marketing when you need clients. Many lawyers come to me when they are in this position. They get in an alternating cycle of client overwhelm followed by a dearth of business. For three months are franticly busy and then for three months there is nothing. Then one month of client work and two months of nothing. They fall into the trap of ignoring the marketing while the client work is plentiful and that leads to double the amount of time without client work. Law firm marketing is something that must take place consistently. In good times and in bad times you must be focused on building your client base. The cornerstone of your law firm marketing is networking. Since there are restrictive rules governing the marketing process in each state, many attorneys believe the only true way to market their services is by networking. Networking is a very effective way for attorneys to attract clients but it should only be one in a series of client attraction tactics. The right way to use networking in your law firm marketing plan is to set a goal for each networking event. Decide who you want to meet, how you can help them (giving is the best way to start any relationship) and how you will follow up. You only have one way to find new clients. This is a common problem we find in semi-successful law firms. The law firm has developed one way to attract a great deal of clients. But when that particular marketing tactic loses its effectiveness the firm has no new clients. Your law firm marketing must always include several (at least 10) different ways to attract and retain clients. This diversity affords you the luxury of testing new tactics because you are not financially devoted to one specifically. You think law firm marketing is all about billboards, bus stop benches and television ads. Many attorneys believe that television and billboards are the only forms of media successful attorneys use. This is far from the truth. In fact, most successful attorneys will never use these media. They have dozens if not hundreds of other ways to attract clients. If your law firm fits one of these five criteria, help is available. To change your view of law firm marketing and get more clients, give us a call today. 888.692.5531. We can help you develop some smart, ethical and effective law firm marketing tactics that will drive clients right to your front door. Link: http://www.rainmakerlawyer.com/site/permalink/law_firm_marketing_you_are_probably_doing_it_wrong/