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Message: Hi, I thought you might be interested in this article I found. Lawyers Marketing Habit Makes a Big Difference A couple of weeks ago I made a video about a lawyers marketing habit that can make all the difference in the world to your business development goals. The habit I am referring to is doing one last thing, related to marketing, at the end of the day. This means you have cleaned up your desk, put your files away, forwarded the phones and are standing in front of the light switch. At that point, you do one last thing. Need some ideas? Here are a few: Make a one last phone call. This is the most often used of the “one last habits”. Pick up the phone and call a client. If they answer, just say you were thinking about them and wanted to schedule a lunch with them to catch up. Send an email. This is similar to the phone call. Send an email to a client just to let them know you were thinking about them. Offer to go to lunch sometime in the next few weeks. Write a hand written note. This is my favorite. Each day, just before leaving, write a hand written note to someone just to let them know you are thinking about them. Lawyers often forget that marketing is about building relationships. The habit of doing one last thing is a good way to make sure your relationship building skills don’t get rusty. And it might even help you get some new business. Link: http://www.rainmakerlawyer.com/site/permalink/lawyers_marketing_habit_makes_a_big_difference/