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Message: Hi, I thought you might be interested in this article I found. New York Lawyers Marketing Mecca The neighborhood watering hole at the corner of East 63rd Street and First Avenue was a place where multi-million dollar deals were negotiated over burgers and beer. It wasn’t a fancy steakhouse. It was an old-fashioned pub where people went to kick back and “work things out”. The same faces were always around the bar. In that way it was kind of like a TV show. You knew that Mikey was a securities guy and Joe used to be with the DA’s office. Tuesday Pete (he got his nickname because he always came in early on Tuesdays) was with a big firm and did transactional work just like the guys who came in for Monday Night Football. It was a dream for lawyers who got business from other lawyers. Marketing was an afterthought. Relationships were important in this New York lawyer hangout. If you met someone there you knew they were good people. If you sent them some work, you knew your client would be taken care of. And you knew that If there was ever something you could get back from them, they would not hesitate.Lots of legal work changed hands in that crowded little place that smelled like stale beer and rotting mahogany. And lawyers from that neighborhood knew they had to stop in there once a week to get the scoop on the legal news on the East Side. But that was 20 years ago and lawyers marketing their services are now probably just as likely to meet on line or at a formal networking function. What hasn’t changed is the fact that relationships still matter. You need to know someone well before you refer business to them. They need to know that you are good people before they refer business to you. You don’t need to be at a New York pub to develop those relationships. And marketing for lawyers doesn’t always have to be about advertising and giving speeches. Sometimes having a beer and getting to know someone can be even more valuable. Link: http://www.rainmakerlawyer.com/site/permalink/new_york_lawyers_marketing_mecca/