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Message: Hi, I thought you might be interested in this article I found. New Video: Niche Marketing Secrets for Law Firms Video Notes: How Niche Marketing Helps Attorneys Thrive in an Economic Downturn What is a niche market? A niche market is a focused portion (subset) of a market. The benefits of niche marketing: Automatic competitive advantage. Higher perceived value. Direct, relevant communication. You are able to spend more money targeting your prospective clients. Higher conversion rate. In a difficult economy an attorney with a specific niche will always command more value. Example: Real Estate attorney who specializes in loan modification. Affluent investor specialist – Immigration Attorney. Bankruptcy attorney who specializes in small businesses. Employment attorney who has deep knowledge of restructuring executive compensation packages. Niche marketing is always a good business strategy but in difficult economic times it is one that can have you flourishing while other attorneys struggle. Link: http://www.rainmakerlawyer.com/site/permalink/niche_marketing_secrets_for_law_firms/