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Message: Hi, I thought you might be interested in this article I found. Perception of Value is in the Eye of the Client Sometimes it is impossible to see the value we provide to others because we are too close to the day-to-day activity of our profession. This is often the situation I encounter when I speak with attorneys who need help with marketing. They are perplexed because there are other lawyers in their field (or in their area) who command higher fees or seem to land more lucrative clients. If you find yourself in this situation the answer is often not found in adjusting the services you provide but in helping your clients (and prospective clients) understand exactly how valuable those services are. Here are some powerful points of value that attorneys should stress in their relationships with their clients. Although there are ten points on this list, I am willing to bet that most attorneys (and some clients) will overlook at least five or six. Let’s see how many you recognize – but more importantly: How many do you think your client will recognize in you? Link: http://www.rainmakerlawyer.com/site/permalink/perception_of_value_is_in_the_eye_of_the_client/