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Message: Hi, I thought you might be interested in this article I found. Video: The Difference Between Sales and Marketing for Attorneys Video Notes: The Difference Between Sales and Marketing Sales is NOT a dirty word! Although attorneys cannot aggressively solicit new business, they do sell. Marketing and sales are the two different aspects of business development. Marketing Drives traffic to your Law Firm while Sales is the process of converting interested prospects into paying clients. The marketing process should deliver qualified prospective clients to your door. This means that your marketing should attract clients who are ready, willing and able to pay your fees. Sales is the process of converting prospects into clients. When someone has a problem or a need they have to find an attorney to solve the problem. In the case of an attorney, marketing serves to educate the prospective client on the consequences of not solving their problem. Sales helps these prospective clients realize that you are the best choice once they are ready to solve the problem. For most attorneys, the sales process takes place when the prospective client is sitting across the table from you in the initial consultation. “Selling” involves helping the prospective client see that you are the best choice to solve this problem. You do this by LISTENING to the issues the client raises and helping him feel confident that you can address those issues. Be sure to watch the video. If you would like to learn how your firm can leverage the sales and marketing process, please give us a call. Dave Lorenzo - 888.692.5531 Link: http://www.rainmakerlawyer.com/site/permalink/video_the_difference_between_sales_and_marketing_for_attorneys/