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The Next Big Thing In Attorney Marketing

Posted by Dave Lorenzo

My philosophy on attorney marketing is simple.  Marketing is communication that educates, informs and develops relationships with clients and potential clients.  The person who provides this educational information is perceived as an expert.  People gravitate toward this person when they have a problem they feel he can solve.

Technology helps enable attorney marketing.  Many attorneys are becoming recognized experts by publishing articles regularly on their websites.  The tool that makes this possible is called a blog (short for weblog).  A blog is simply a website that can be updated frequently.  While less than 20% of the attorney population is blogging, those that do write and post new articles to their website a few times each month are reaping the benefits.  Clients love new, fresh, interesting content.  This is the fastest way to be perceived as an expert.

To put the power of blogging into perspective, imagine that the editor of a newspaper in your town came to you and offered you the opportunity to write a weekly column.  Let’s say he told you that you could write it on any topic you wanted.  How would you feel about that?  Would that enhance your credibility?  Would that be valuable?

Blogging provides you with that kind of platform.

Now let’s imagine that someone came to you and offered you the opportunity to host your own daily TV show.  You can talk about anything you want as long as it is under five minutes in length.  You can send this show to as many people as you’d like, as often as you’d like and they can view it whenever they feel like it.  You can essentially become the Oprah or Larry King of your area of interest.

That platform exists and few attorneys are taking advantage of it.

In case you have not noticed, YouTube videos are the next big thing in marketing and they will be the next big thing in attorney marketing.  People love to watch videos and they love to watch them on the Internet.

Here are some interesting facts:  In 2009 12.2 billion videos per month were viewed on YouTube.  According to Nielsen Media Research, the average American internet user watches 182 on-line videos per month.  While there are some “power users” who watch hundreds of videos, over 82% of all Americans watch at least one video per month on-line.

What this should say to you is that it just became easier to develop relationships with your clients.  Video is an intimate form of media.  We all feel as though we have a personal relationship with people we see in a video.  It is a psychological phenomenon.  You can speak directly to your audience, in your own words, as often as you’d like.

You may be thinking that you do not have access to production studios and you don’t have time to rehearse and you can’t edit video yourself.  Well, fancy production is not what this form of media is all about.  It is about direct, authentic communication between you and people who are interested in what you have to say.

This means no makeup.  It means no slick production.  It means no fancy editing.  It is you having a conversation with your audience.  You can purchase one of a dozen cameras that come with built-in software and you can get started in minutes.

The next big thing in attorney marketing is here.  You can start developing deeper relationships with your clients today.

If you’d like to see how I am taking advantage of this opportunity, watch my daily YouTube show.  It is updated each morning at:  http://www.LegalMarketingForLawyers.com

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Ethical Legal Marketing

Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

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Dave Lorenzo continues to help me find sustainable, ethical ways to consistently attract new business.“

Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

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“After spending years in law school and in the business world, I realize the value in staying up-to-date on strategy, practice management and marketing. 

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Kleiner & Cazeau
Aventura, FL

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Evan Richards

I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

Thanks to Dave’s guidance, my firm, my employees and I were recruited and offered an opportunity to join a prestigious firm here in Australia. 

Everyone is wondering how a young guy like me managed to build my practice from the ground up within a year.  Dave and Rainmaker Lawyer Consulting have helped give me an edge.

Evan Richards
St, Adelaide SA, Australia

 

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Gerry Oginski

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

Loren Donald Pearson

“Since I began working with Dave I no longer spend sleepless night worrying where my next client will come from. 

Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlow P.A.
Miami Beach, FL  

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

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I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refueled my fire to practice law.

You’ve made me earn more money.

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Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

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Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

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He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

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Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

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“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.
Santana Torres Law Offices, P.L.
Coral Gables FL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

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Steve Klitzner

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Steven Klitzner, Esq.
Miami, FL

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David Edelstein

“As a criminal defense attorney, I am used to fighting against overwhelming odds.  It’s a tough job.  I face difficult challenges on a daily basis.  But the truth is, none of those challenges are as tough as starting a law firm and finding clients.  Law school prepares you for many things but marketing certainly isn’t one of them.

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David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

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Rich Gee
Stamford, CT

Expert In Marketing for Law Firms

Brad Gross

“Dave Lorenzo has helped me build a reliable and consistent revenue stream in my law practice.

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Working with Dave is a great experience.  He is an expert at marketing for law firms and I highly recommend him to other attorneys.”

Brad Gross, Esq.
Ft. Lauderdale, FL

Key Strategic Thought Partner

Barry Conchie

“Dave is an outstanding business executive and key strategic thought partner.

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I am very happy to give Dave my highest recommendation.”

Barry Conchie
Washington, D.C.

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