Tiger Woods Turns Tail and Loses Credibility
The entire world is watching as Tiger Woods’s career rushes at 120 miles per hour into a brick wall.
His handling of the public relations aspect of his infidelity has been a train wreck that will probably cost him his marriage, hundreds of millions of dollars and his personal credibility.
Just about every day for the past few weeks a new revelation about this guy has turned up in the news. Each one is more damaging than the last. Some of them might even be true.
To this point, Tiger’s strategy has been to make a vague admission and run and hide.
That strategy never works.
Ask Bill Clinton. Ask Alex Rodriguez.
If there is more, it will come out. And it will be ugly.
Tiger needs to come forward, in person, make a statement, answer questions and face his fans.
Should he have to? No.
Should this be a private matter? Yes.
But if Tiger wants to end the speculation and all the tall tales that are being spread (some of these stories are definitely concocted by people who want their 15 minutes of fame) he needs to take control of the story. The only way to do this is to get out in front of the cameras, make a statement and then answer questions.
It will be painful but at least it will be the truth.
The media loves misery and they love to perpetuate a story that involves sex and money. If Tiger tells all he leaves the media no place to go with the story. He also sends a message to anyone making up stories about him – I will set the record straight.
Until Tiger takes control of the story it will grow and morph into something really, really ugly and it just might kill his career.
What can we learn from this?
When you make a mistake with a client you must take responsibility. Tell them the truth and try to make things right. This is not only the right thing to do from an ethical standpoint; it is the right thing to do from a HUMAN standpoint.
Just about every day someone asks me how to attract new clients. They are looking for the marketing secret to getting rich. The biggest secret I can teach you is to do everything possible to keep your current clients happy before you go running off to find new ones.
Tiger Woods is losing fans and sponsors at a rapid pace – not because of his sexual indiscretion – but because of his lack of backbone.
People forgive mistakes. People forgive human weakness.
People do not forgive a cover-up or cowardice.
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