Dave Lorenzo Law Firm Marketing Expert

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life.

People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

Contact Dave


Contact Guide:
Click Here For Contact Info

Phone:

1.888.692.5531




Article Categories

Search this Site


Subscribe to Daily
Email Updates

Enter your Email




Featured in Alltop

Law & Legal Blogs - Blog Catalog Blog Directory

Turn Your Website Into a Lead Generation Machine

Posted by Dave Lorenzo

In the past month, how many new clients found you through your website?

How about in the past year?

Your attorney website should be one of the best ways for you to source new business.  It should be one of the ways people find out who you are and what you have to offer.  But it should also be much, much more than that.  Your attorney website should be one of the most effective tools you have to sift, sort and screen potential clients.  It should help you weed out the people who can’t pay, won’t pay or don’t pay. 

A client who finds your firm through your attorney website should be ready willing and able to make a commitment to pay a premium for your services. 

There are three ways to make sure that your attorney website is working hard to position you properly.

A good website does three things for an attorney:

    1.) It educates the client on the attorney’s area of specialization.
    2.) It helps build the attorney’s credibility in the eyes of the prospective client.
    3.) It captures the prospective client’s contact information.

These three things are critically important.  They must be built into the structure of the site itself.

As most bar associations will tell you, hiring an attorney is an important decision.  It is also a decision that most of your clients will not take lightly.  And you don’t want them to take it lightly.  You want them to do as much research as possible.

Provide Educational Content

When you provide educational material on your website you help your client realize exactly how serious his situation is.  This helps him understand that he will need a highly skilled professional to help him. 

For example:

Bankruptcy Attorneys should provide information on their website about the complexity of bankruptcy law.  They should cite several complex cases that demonstrate the need for an expert to help guide them through the maze of filings.  Keep in mind that clients don’t know what they don’t know.  You need to help them understand the depth of the law in your field.

Divorce Attorneys should help clients realize just how complicated a divorce can be from a legal prospective.  The emotional toll will be enormous, and most clients expect to face that challenge.  The challenge they will not anticipate and the challenge you should educate them on, is the implication of a poorly structured settlement.  Help them see the things that they have no way of knowing.  Help them understand that there is more to a divorce than fighting it out and signing some paperwork.

Corporate Attorneys should discuss the implications of not forming proper corporate entities or of not protecting the “corporate veil” or of poorly structured contracts.

There are endless topics that you can and should explore for your prospective clients.  Help them get to a point where they can make an educated decision.

Build Credibility

Having a law degree and listing your graduation date on your website is not enough.  Providing a list of credentials is not enough.  Posting a resume with significant accomplishments listed in chronological order is not enough. You need to demonstrate to your prospective client why you are the best choice for him.  Your website must make a compelling case for hiring you and ignoring all the alternative choices in your field.

You must make this case on your website just as you would make a case to a jury in a courtroom.  You need to lay out the facts and weave them into a compelling story.  The story should be interesting and it should highlight the client as the hero. 

That’s right. 

The client is the hero of the story.  He saved the day by taking action.  He chose YOU as the attorney.

Capture Client Contact Information

This is the area where 95% of all attorney websites fall short.  They have no built-in follow-up mechanism.  Your website is only as good as the leads it generates for you.  If you don’t have a way of knowing who is visiting your site, you can’t follow-up with them. 

It is a cold, hard business fact that people do not take action unless they are prompted to do so.  In the case of a law practice, that prompt should come in the form of a follow-up email directly from you asking if you can answer any questions.  If your website does not give you that opportunity, you are going to miss out on a good deal of potential business.

Your website should be one of the most profitable investments you make in your law practice.  It should pay dividends for you day-in and day-out. 

Do a quick audit of your web presence and see if it meets the three criteria we discussed.  If it doesn’t, there is a good chance your next million-dollar client will be walking into the office of your competitor instead of sitting down in front of you.

Print Turn Your Website Into a Lead Generation Machine Email Turn Your Website Into a Lead Generation Machine
Click this link for more articles by Dave Lorenzo

Trackbacks:

The trackback URL for this entry is:

There are no trackbacks for this entry

Comments:

Name:

Email:

Location:

URL:

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Sign up for our
FREE
Email Course Titled:

How Smart Lawyers
Make a Great Living
AND
Get Home for Dinner OnTime
EVERY NIGHT!

First
Name
Last
Name
Email
Please Enter the Security Code Shown Below:
Click Here To Get Clients Now

Ethical Legal Marketing

Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

Yes, you have to do a great job for your clients. However, that does not guarantee new business. Dave helped me put in place simple and effective tools to reach out to new clients and maintain a healthy relationship with past clients.

Dave Lorenzo continues to help me find sustainable, ethical ways to consistently attract new business.“

Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

My Law Firm Marketing Guide

Marc Kleiner

“After spending years in law school and in the business world, I realize the value in staying up-to-date on strategy, practice management and marketing. 

My Rainmaker membership has been a valuable resource in helping me stay on top of my game.

Building a law firm is a combination of art and science.  I’m glad to have the Rainmaker Lawyer Systems to help guide me.”

Marc Kleiner
Kleiner & Cazeau
Aventura, FL

Powerful Law Firm Marketing Plan

Evan Richards

I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

Thanks to Dave’s guidance, my firm, my employees and I were recruited and offered an opportunity to join a prestigious firm here in Australia. 

Everyone is wondering how a young guy like me managed to build my practice from the ground up within a year.  Dave and Rainmaker Lawyer Consulting have helped give me an edge.

Evan Richards
St, Adelaide SA, Australia

 

Superb Legal Marketing Expert

Gerry Oginski

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

Loren Donald Pearson

“Since I began working with Dave I no longer spend sleepless night worrying where my next client will come from. 

Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlow P.A.
Miami Beach, FL  

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refueled my fire to practice law.

You’ve made me earn more money.

You’ve made me proud to be an attorney.

You’ve made me a happier person.

You’ve made me a better parent and friend.

Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

Marketing for Lawyers: Dave Lorenzo is the Real Thing

Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

Dave’s Rainmaker Legal Marketing will Make it Pour

Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

Alicia Santana Torres

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.
Santana Torres Law Offices, P.L.
Coral Gables FL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

Attorneys Marketing Their Law Firms Can’t Go Wrong with Rainmaker Lawyer

Steve Klitzner

“No matter what Dave is charging these days he is worth every penny.  He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses. 

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

Steven Klitzner, Esq.
Miami, FL

Great Law Firm Marketing System

David Edelstein

“As a criminal defense attorney, I am used to fighting against overwhelming odds.  It’s a tough job.  I face difficult challenges on a daily basis.  But the truth is, none of those challenges are as tough as starting a law firm and finding clients.  Law school prepares you for many things but marketing certainly isn’t one of them.

That’s where Dave Lorenzo and Rainmaker Lawyer Consulting come in.  Dave helps me refine my law firm marketing plan, execute the strategy and measure the results.  The guidance, expertise and support I receive from him are invaluable.

If you love the law and you want to build a firm that suits your lifestyle, I highly recommend working with Rainmaker Lawyer Consulting.  Listen to Dave and follow his system.  Making more money is good, but having a law firm designed around my life is even better.”

David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

The Top Marketing Consultant for Attorneys

Rich Gee

“Dave is THE marketing consultant to attorneys. He works tirelessly to help his clients build value and streamline their practice. I tell many of my clients to spend just a few minutes with Dave and you’ll walk away with a game plan for success. Become his client and you just might transform your firm and your life because he is the top marketing consultant for attorneys.”

Rich Gee
Stamford, CT

Expert In Marketing for Law Firms

Brad Gross

“Dave Lorenzo has helped me build a reliable and consistent revenue stream in my law practice.

As a direct result of Dave’s advice, my practice has increased by over 30%. Right from the start Dave helped me to think differently – focusing on the value I provide to my clients, and pointed out different ways of viewing my practice. We developed marketing systems that help position me in my market niche.

My meetings with Dave are definitely best described as high-level strategic planning sessions that always produce results. Whether you are looking for the next big idea or just need a boost to help you get started – Dave is the guy to call.

Working with Dave is a great experience.  He is an expert at marketing for law firms and I highly recommend him to other attorneys.”

Brad Gross, Esq.
Ft. Lauderdale, FL

Key Strategic Thought Partner

Barry Conchie

“Dave is an outstanding business executive and key strategic thought partner.

He specializes in disruptive thinking and challenging orthodox approaches and specifically seeks to define a clear value proposition to all work activity. He has great business sense and is able to use very wide knowledge to come up with novel solutions. Dave commands strong loyalty because of his level of commitment and follow-through and he is excellent at maintaining a highly effective network that he leverages for everyones’ benefit.

I am very happy to give Dave my highest recommendation.”

Barry Conchie
Washington, D.C.

Click Here To Get Clients Now