New Video: Niche Marketing Secrets for Law Firms

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Video Notes:

How Niche Marketing Helps Attorneys Thrive in an Economic Downturn

What is a niche market?

A niche market is a focused portion (subset) of a market.

The benefits of niche marketing:

 

Automatic competitive advantage.

Higher perceived value.

Direct, relevant communication.

You are able to spend more money targeting your prospective clients.

Higher conversion rate.

In a difficult economy an attorney with a specific niche will always command more value.

Example:

• Real Estate attorney who specializes in loan modification.
• Affluent investor specialist – Immigration Attorney.
• Bankruptcy attorney who specializes in small businesses.
• Employment attorney who has deep knowledge of restructuring executive compensation packages.

Niche marketing is always a good business strategy but in difficult economic times it is one that can have you flourishing while other attorneys struggle.