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Lawyer marketing doesn’t have to be complicated. Attorneys often tell me they only have time to do a few things related to marketing each week. That’s fine. You don’t have to implement 100 different marketing initiatives in order to increase the number of clients that find your law firm.
Here are the three lawyer marketing initiatives I recommend you implement if you have limited time to focus on business development:
A Blog
Lawyer marketing is about communication, education, differentiation and motivation. You must help your clients choose you. This starts with communication. A good blog is like a conversation. The more you speak with someone the more they will begin to know you, like you, and trust you.
If you can post a short article (between 250 and 500 words) to your blog a few times each week, you will dramatically increase the visibility of your website on the Internet. An increased frequency of posting will also improve your relationship with your readers (many of whom are potential clients).
Email Newsletter
A weekly update via email is one of the most effective lawyer marketing tactics ever invented. That is not an exaggeration. If you email your clients once a week and you provide them with a pithy anecdote (about life, about business, about sports, essentially about something you would discuss with your colleagues around the water cooler) you will grow your business dramatically.
Many attorneys believe this type of communication is too frequent. They believe they will be annoying their clients and prospective clients. They are wrong. As long as the information is interesting, weekly communication is an effective lawyer marketing tool.
Monthly Printed Newsletter
A printed newsletter mailed monthly is another highly effective tool for lawyer marketing. Once again, the information must be interesting. If it’s not, the newsletter will be thrown in the garbage. But if you engage your reader, he will welcome your monthly newsletter.
There are a number of reasons why you will not implement these three lawyer marketing tools into your law practice. Ultimately, they will provide you with a huge return on investment if you do. It’s up to you. Do you want to give in to excuses or do you want to be highly effective at lawyer marketing?
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