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Dave Lorenzo Law Firm Marketing Expert

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life.

People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

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Featured in Alltop

Category: Behavior

Speed Helps You Make More Money

Posted by David Lorenzo

Speed WinsSpeed is a huge competitive advantage for you.

Most people underestimate the value of speed in relation to business strategy.  People who can act and react quickly will almost always be more successful than people who vacillate and suffer over every minor detail.

There are three specific areas of law firm marketing and business strategy where speed is a tremendous competitive advantage.

Speed of Decision Making

The ability to make good decisions quickly is a hallmark of exceptional leadership.  This is partially developed through experience and partially developed through the discipline and focus on the facts of each situation.

The speed at which you assess, evaluate and act upon the information available can be the difference between success and failure.

Speed of Implementation

Good ideas are valuable.  Good ideas successfully implemented are exceptional. Good ideas successfully implemented quickly can disrupt entire industries.

Your ability to put good ideas into action will make or break your business.

Speed of Innovation

Your ability to come up with new/creative ideas to solve traditional problems will help you differentiate yourself from everyone else who does what you do.  As you come up with these new ideas, people will imitate you. You must innovate faster than people imitate.

Similar to speed of implementation, speed of innovation can allow you to transform your entire industry.

Your focus, your obsession, on speed in these three areas will pay huge dividends.  But you must build your firm with an emphasis on it. This means:

  • You hire people who are comfortable thinking and acting quickly.
  • You compensate people based upon the quality and speed of their actions.
  • You recognize your own ability to improve your speed in each of these areas.

This is generally only a focus for people who are at the top of their game. The average business owner (and the average lawyer) does not know how to even begin to improve his speed.  That’s where I can help.  If you are looking to make speed a competitive advantage, you must apply to my private client experience.  That one-on-one relationship directly with me can transform the way you do business and the clients you attract.

Here are three other articles you need to read to keep your edge:

How to Get Marketing Right

Most people think about marketing as a one shot act designed to attract hundreds of clients.  This only happens a small percentage of time. Most of the time you need to methodically follow-up with prospective clients repeatedly. This article (and the included audio program) gives you a step-by-step guide on how to do that.

How to Follow Up After a Networking Event

This is our new series call the Four Minute Fixation. The first installment in this series is dedicated to helping you make a connection that results in new business.

What You Should Do Next

The amount of information available to a lawyer looking to grow his law firm is phenomenal. Many of the readers of this article may be wondering what to do now.  The answer will vary based upon your situation.  If you want to develop a well thought out, efficient approach to business development and law firm strategy, you need to apply for my private client experience.  This is a one-on-one relationship directly with me and it will provide you with a huge return on your investment.

Continue Reading Speed Helps You Make More Money
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Your Dose of Continuous Improvement

Posted by David Lorenzo

Most Valuable Law Firm InfoAs the leader of a law firm you must push your team to continuously grow and improve. You must also hold yourself accountable to this standard.

To help you grow and improve I have included links below to the five most popular articles published by Rainmaker Lawyer Consulting this past week.

Make certain you read them and, more importantly, make sure you put the guidance contained in these articles into action.

If you want your vote to be included in the tabulation for our weekly article ranking, make sure you vote on my Google Plus page: DLorenzoPlus.com

Here now are the five articles you must read from the previous week:

Five Ways to Get Clients in the Door Now

This will probably become one of the most popular articles of all time on RainmakerLawyer.com.  It is literally a blueprint for getting clients into your law firm in short order.  Also included is a podcast which provides you with a step-by-step guide.  Listen to it over and over again.

Things You Should Not Care About

You cannot focus on everything and hope to be successful.  This article is your guide to the things you need to focus on and the things you should let go.

Four Relationships that Control Your Life

This is not an article about how you should call your mother more often. It is an article about the relationships that make all the difference when it comes to leading your law firm to successful outcomes.

First Do No Harm

We’ve all seen the attorney commercials that make the lawyers look like total goofballs.  As I write this a bus is passing by my office with a face of some bonehead plastered all over the side of it.  Your first rule in attorney marketing should be: “Do No Harm” to your law firm or your reputation.

The Audio CD that Puts Cash in Your Pocket

A few weeks ago I began offering my readers a CD that details how successful lawyers make the transformation from lawyer to business leader. I send this CD to you at my own personal expense.  I even cover the cost of shipping.  If you have not claimed your copy of this CD, do it now while I still have a couple left.

Take advantage of this opportunity to focus on improving your law firm by taking advantage of the information above.  This is you chance to make a difference in your life and the lives of the clients with whom you work.

Continue Reading Your Dose of Continuous Improvement
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What Are You Waiting For?

Posted by David Lorenzo

What Are You Waiting For?I used a strong headline at the top of this article for two important reasons:

1). To Get Your Attention: – just for the few minutes it takes to read this

2). Making a point:  The headline represents a legitimate question you should be asking yourself (more on that in a second but first I’ve got a few really important questions…)

Isn’t it frustrating when you see a middle-of-the-road lawyer with more clients than you?

Doesn’t it kill you to hear that people who graduated from lower level law schools, with mediocre grades are now earning more money?

Have you ever wondered why second career lawyers out earn attorneys who went to the top firms right out of graduation?

I see this every day.

So-so lawyer, nowhere near as good as you, yet has lots of clients.

What is his secret?

For a while he may have been an Internet maniac, gaming search engines and collecting all the leads from the web.  Google is in the process of sorting those folks out and, in a year or two, only the true experts (or the firms with big advertising budgets) will be able to show up on page one.

He may be on TV or on the radio, buying his way to credibility with people who know of no other place to find a lawyer.

And he may be one of those lawyers investing in a lawyer/client matchmaking service.

One thing is for sure, he knows how to get clients even if he doesn’t know which table to sit at in a courtroom.

Did you think going out on your own was going to be different?

Did you think you’d hang your shingle and clients would suddenly find you?

Did you think your reputation would have great clients beating a path to your door ready to pay high fees?

Sometimes the best lawyers wind up sitting in their office waiting for the phone to ring

But it doesn’t have to be that way.

The secret the mediocre lawyer with all the clients knows is that you must have a dedicated system to attract new clients. There’s a sequence of steps you must follow and a specific mindset necessary to attract clients.

But you do not want just any clients.

You want the right clients. Clients who understand the need for hiring a good lawyer. Clients who understand the value of the service you provide. Clients who can and will pay your fee without hesitation.

Wouldn’t it be great if all your clients were just like your best client?

That’s not only possible, it is reality if you know who your ideal client is, where to find him, and how to develop a message that he will respond to.

There is an Answer

During the past five years I have worked with over three hundred lawyers. The work I did with these attorneys centered on developing a system that, once implemented, would help them attract clients with greater consistency. Together these attorneys and I tested and re-tested everything. We fine-tuned our work until we had a system that could be implemented easily, in a short time and could run under the direction and guidance of office staff.

But I’m not trying to sell you on this system today.

In fact, I’m not selling you on anything except the quality of life you deserve.

That quality of life comes from attracting the right client relationships.

Now, if you want to discover the quality of life you can have as a result of creating client relationships on demand, I can provide it to you for f-r-e-e.

I paint this picture for you in an interview I did with national radio host Jackie Bales.

You can get your copy of it on a CD, by following this link: Free CD from Dave Lorenzo

I’m extending this invitation to you because you took the first step and reached out to me.

You’ve been reading my articles for a while.

You deserve a great living and a great life®.

Take the next step.

Request my free CD on this web page:  Free CD from Dave Lorenzo

After you’ve listened to it, give me a call.  We can talk about how you can build a law firm that delivers the lifestyle you deserve. 888.444.5150

Continue Reading What Are You Waiting For?
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Three Questions That Predict Your Future

Posted by David Lorenzo

Successful Lawyer DowntownCould you be more productive? Make more money? Spend more time with your family? Get more enjoyment out of your life and the practice of law?

Have you listened to the podcast I recorded about the difference between successful lawyers and unsuccessful lawyers?

Listen now on the player below:

What Successful Lawyers Know

Here are some questions you should be asking yourself:

  • Am I closer to my goals today, than I was yesterday?
  • What actions will I take today to move closer to achieving my goals?
  • Do I have someone in my business life I can count on to push me toward the success I deserve?

If you answered “no” to just one of these three questions, you need to take a moment and think seriously about your future.

During the past five years I have worked with lawyers who have achieved levels of success that exceeded their wildest imagination.  Many of them start where you are right now.

You have done fine.  Better than many of your peers.  But you are not satisfied.

You’d like your success to be consistent. You’re tired of peaks and valleys in your activity level, motivation and ultimately your income.

You’d like your success to continue to grow.  You feel as though some days you take two steps forward and one step back.  You want to take ten steps forward and never, ever go backwards again.

Some mornings you get out of bed and you know your entire day will be spent reacting to things thrust upon you.  You want to be the architect of your life.  You must be the catalyst for the things that happen.  You know winners create activity and losers react to the activity of others.

These are all things you have known for years.  Intuitively, you’ve felt them.

But you’ve never acted on these feelings.

Sure, you may have written down your goals at some point.

Yeah, you may have spent some time discussing your future with someone you trust.

Maybe you even committed to a course of action and took some steps toward it.

But your progress stalled and you got frustrated and ultimately you decided it was easier to go back to your old, reactionary activity.

Well, I’ve got great news…

There is a way for you to advance toward your goals, toward building the law firm you want, toward living the lifestyle you deserve.

Here’s how:

You simply need to focus on the three areas of your professional life that make the difference between success and failure.

These three areas are what separate winners from losers.

I’ve uncovered these three areas during my study of successful attorneys over the course of the past decade.

These three areas are:

  • Confidence
  • Capability
  • Clarity

Successful attorneys keep their confidence level high, even during tough times.

Successful attorneys have a great deal of capability beyond the practice of law.  They are also capable business owners, managers of people, and brilliant strategists.

Successful attorneys have a clear, laser-like focus on the things that are important to them and their future and they are relentless in their pursuit of those passions.

Do not worry if you are lacking in any (or all) of these areas.

The most successful attorneys were deficient in these areas at one time or another.  They have acquired the skills and experience necessary to achieve the success they now enjoy.

Today I am delivering this success formula to you.

Listen to this podcast.  It contains the step-by-step guide to improving your confidence, capability, and clarity.

What Successful Lawyers Know

At the end of the episode, I make a direct offer to help you achieve your goals.

Isn’t it time you took the action you have been putting off for so long?

Join me now.

Continue Reading Three Questions That Predict Your Future
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One Thing Successful Lawyers Know…There Is No ONE Thing

Posted by David Lorenzo

One Thing That Makes a Successful LawyerI get lots of telephone calls from lawyers looking to pick my brain and ask me a “quick question.”

Most of the time these folks are looking for one instant solution to their problems.

The want to know the one thing that will help them.

Many of the lawyers who call even say:  “What is the one thing I can do to get more clients?”

When a lawyer asks that question, I tell him to find something else to do for a living.

Sound harsh?

It is.

But folks who are looking for the ONE solution to a client attraction problem will never be successful.

You are an attorney but you are also the owner of a law firm.  That’s a business.

Start acting like a business owner.

Successful business owners and successful lawyers build systems that help them attract clients and develop relationships.

Here are the five systems I help my clients build:

  • An Internet-Based Client Attraction System
  • A system to leverage speaking engagements to develop business
  • A system to write and publish articles to initiate relationships with clients
  • A follow-up system to help keep in touch with clients and referral sources
  • A networking system that helps the attorney establish valuable connections

These are not the only systems they have in place within their law firms.  They also have workflow systems, pricing systems, on-boarding systems and a few others.

Here’s the point:

There is no ONE thing you can do today to put your law firm on autopilot.  There are several things you can work on and refine over the course of the next few years in order to become a successful business leader.

So maybe the ONE thing is to become more of a business leader and less of a desperate lawyer looking to find new clients.

Possible?  Yes.  Probable?  That’s up to you.

Here are three more articles for you to review:

The Value of Systems in Lawyer Marketing

Here we have a step-by-step sales pitch for adding systems to your lawyer marketing plan.  This is the easiest way to grow your law firm and also build a business you can sell down the road.

How Much Time Should a Lawyer Spend on Marketing?

The answer is: A lot of time. But seriously, the amount of time you spend on marketing will be proportionate to the amount of clients you receive.  Invest wisely and you will be rewarded.

Marketing for Attorneys and the Magic Beans

This is a nice parable I tell to audiences when I speak to large groups.  It is about an attorney who is looking for the magic beans to make his practice grow.

Continue Reading One Thing Successful Lawyers Know…There Is No ONE Thing
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Ethical Legal Marketing

Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

Yes, you have to do a great job for your clients. However, that does not guarantee new business. Dave helped me put in place simple and effective tools to reach out to new clients and maintain a healthy relationship with past clients.

Dave Lorenzo continues to help me find sustainable, ethical ways to consistently attract new business.“

Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

My Law Firm Marketing Guide

Marc Kleiner

“After spending years in law school and in the business world, I realize the value in staying up-to-date on strategy, practice management and marketing. 

My Rainmaker membership has been a valuable resource in helping me stay on top of my game.

Building a law firm is a combination of art and science.  I’m glad to have the Rainmaker Lawyer Systems to help guide me.”

Marc Kleiner
Kleiner & Cazeau
Aventura, FL

Powerful Law Firm Marketing Plan

Evan Richards

I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

Thanks to Dave’s guidance, my firm, my employees and I were recruited and offered an opportunity to join a prestigious firm here in Australia. 

Everyone is wondering how a young guy like me managed to build my practice from the ground up within a year.  Dave and Rainmaker Lawyer Consulting have helped give me an edge.

Evan Richards
St, Adelaide SA, Australia

 

Superb Legal Marketing Expert

Gerry Oginski

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

Loren Donald Pearson

“Since I began working with Dave I no longer spend sleepless night worrying where my next client will come from. 

Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlowe P.A.
Miami Beach, FL

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refueled my fire to practice law.

You’ve made me earn more money.

You’ve made me proud to be an attorney.

You’ve made me a happier person.

You’ve made me a better parent and friend.

Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

Marketing for Lawyers: Dave Lorenzo is the Real Thing

Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

Dave’s Rainmaker Legal Marketing will Make it Pour

Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

Alicia Santana Torres

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.
Santana Torres Law Offices, P.L.
Coral Gables FL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

Attorneys Marketing Their Law Firms Can’t Go Wrong with Rainmaker Lawyer

Steve Klitzner

“No matter what Dave is charging these days he is worth every penny.  He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses. 

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

Steven Klitzner, Esq.
Miami, FL

Great Law Firm Marketing System

David Edelstein

“As a criminal defense attorney, I am used to fighting against overwhelming odds.  It’s a tough job.  I face difficult challenges on a daily basis.  But the truth is, none of those challenges are as tough as starting a law firm and finding clients.  Law school prepares you for many things but marketing certainly isn’t one of them.

That’s where Dave Lorenzo and Rainmaker Lawyer Consulting come in.  Dave helps me refine my law firm marketing plan, execute the strategy and measure the results.  The guidance, expertise and support I receive from him are invaluable.

If you love the law and you want to build a firm that suits your lifestyle, I highly recommend working with Rainmaker Lawyer Consulting.  Listen to Dave and follow his system.  Making more money is good, but having a law firm designed around my life is even better.”

David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

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Rainmaker Lawyer Consulting is a business strategy firm that specializes in law firm marketing, attorney marketing, marketing for lawyers, and legal marketing strategy. If you have read this far down on this website you are obviously searching for something. Call us and we will help you find it. 305.692.5531