Create a Legal Marketing Internet System for Less Than $400
No matter how much I harp on the need for diversity in law firm marketing, attorneys still come to me looking for a way to attract clients via the internet.
And they want this to cost them nothing.
In reality, there is nothing in business that does not cost you one or more of the following: Time, Heartache or Money.
You invest financially, emotionally and/or physically in just about every aspect of your business.
But I have developed a system you can use to attract clients via the internet with some effort and a little financial investment.
In the audio program below I outline this system and I give you the costs of each component and the vendor you can use.
I do everything except serve coffee and dessert.
Listen now because I’m going to take this podcast down soon.
I use this system myself. It includes no SEO “tricks” and no “link building.” It is relationship development applied to the internet world.
Listen to it today, right now, because I’m going to pull it down in a few days.
My clients tell me I give away too many of my secrets in these articles so I’m going to start putting an expiration date on some of them.
This one will expire in 2 weeks.
Five Ways to Get Influential People to Notice Your Blog
Once you start to attract quality traffic to your blog you will begin to notice that people talk about you. They will also begin to cite some of the things you write and you’ll begin to attract a following.
Of course this will lead to repeat visitors and it will also lead to prospective clients engaging you offline and eventually becoming clients. And that is indeed what this effort is all about.
But this does not happen quickly. In fact, this process can take months and months (maybe even years).
There are some steps you can take to speed up the process of driving quality visitors to your blog. One of these steps is to target influential people in your market niche and get them to promote you. These people can be authors, newspaper writers, trade magazine editors or other bloggers. They are essentially anyone with an audience you’d like to attract. The idea is to get these people to read your writing, mention you (a few times if possible), and drive traffic to your blog.
Here are five ways successful lawyers attract more traffic by targeting influential people in the media.
This is so simple but few people do it. You can reach out to the person you want to review your blog and simply ask them to take a look at it and send you their feedback. Many people will do this just because they like to help others.
Sometimes you will be able to use the six-degrees of separation method to get your information in front of these folks. Look on LinkedIn and see who in your network is connected to this person and try and get an introduction.
Writing an article about the person you’d like to attract is a great idea. If you mention them, it’s likely someone will see the article and send it to them or the target person may even find it on their own. Many people have a Google alert or search engine monitoring service set up to detect when they are mentioned online.
Make sure the article is intelligent and focused. Make sure you use the person’s full name a couple of times in the article. Make sure you have your contact information conspicuously posted on your website.
Write About Something They Are Passionate About
Successful people all have causes or charitable organizations they support and believe in. This is a great way to attract the attention of a famous writer, blogger or reporter. Find out what cause is important to the person with whom you’d like to connect and then write about that cause.
Once again, it is helpful to mention the name of the person in the article as well as the name of the organization.
When a successful person has a new project, product or service coming out, they are usually happy to promote this endeavor any chance they get. Offer to interview them. This is not only flattering to the person; it is also a great way to begin a relationship.
Often, the person will post a link to your interview on their website and you will develop a significant amount of traffic from it.
Take a Controversial Stand Against Something They Have Promoted
This is a risky strategy but it can pay off huge.
If someone in your area of focus has taken a position you disagree with, you should write about it as much as possible. The more popular this person is, the more you should write about the topic. This will not only help you get noticed by the person you have targeted, it will get the people around this person talking. That, in turn, may provoke him/her to begin writing about you and driving traffic to your blog.
Again, this is a high risk, high reward strategy.
Keep in mind that all of these strategies are effective when used persistently. Just employing any of them one time will not help your blog very much.
In addition, you should not use any of these strategies in a vacuum. After you use the strategy and the object of your writing engages you, you need to try and develop a relationship with that person. After all, that’s what law firm marketing is all about.
Here are three other articles you need to read about developing relationships through your law firm website:
If you want to know how successful lawyers develop great content day-in and day-out, this article is for you. This article provides you with a hands-on guide to developing great content.
This article gives you a solid overview of internet marketing for lawyers. If you have an interest in developing business through the internet, this article is a must read.
Want to know what’s behind all the talk about search engine marketing and search engine optimization? Want to know if it is worth the investment? Read this article.
The Benefits of a Podcast for Lawyers
Each week I record a podcast that helps lawyers make a great living and live a great life ®. This has been one of the best educational and marketing tools I have implemented. Here are five reasons why my podcast has been a great marketing tool.
- Podcasting is a more intimate form of media. The spoken word connects with people in a way that creates familiarity. It literally allows you to “get inside someone’s head.” This helps you make a connection with them and they tend to view you positively as a result.
- It is a regularly scheduled event. This leads to predictability which helps enhance trust.
- This podcast is another way for people to discover me. Podcasts are available through special directories. This helps expand my audience and my reach.
- I can engage auditory learners through my podcast. People learn through three primary methods: Visually, Kinesthetically and Auditorily. We learn through what we see, we touch and we hear. A podcast helps engage an additional sense with my learning material.
- The podcast also helps me create content. It is easy for me to speak into a microphone just as if I am speaking to a live audience. This helps me to create new content rapidly.
If you are wondering whether or not you could produce your own podcast, here is a behind the scenes video that will give you a sense for what it takes.
Just in case you have never listened to an episode of The Valtimax Podcast, I have included one below. Please enjoy it. You can listen to it right on this website by using the built in player (which also works on mobile devices).
I highly recommend you begin your own podcast. You can host it using Liberated Syndication and post the episodes on your blog. It is a phenomenal lawyer marketing tool for building engagement among the readers of your blog.
Here are three other podcast episodes I’m sure you will enjoy:
This episode reveals the inside scoop behind client attraction for lawyers. Here is a great guide you can implement as your own marketing plan.
If you are ready to discover the content creation secrets of successful lawyers, this is the podcast for you. In this episode we part the curtain on how you can attract more clients with fantastic educational marketing. This episode is a winner.
This podcast will help you attract more clients and develop deeper relationships. The result will be more referrals and better fees.
These podcasts are a treasure trove of opportunity. Use them to improve your legal marketing right now.
Three More Ways to Promote Your Law Firm Blog
One of the questions I am asked frequently is how a lawyer marketing his services can promote his blog.
There are dozens, if not hundreds of ways to promote a blog. I’m going to highlight three of them.
Email One Article Each Week But Include Links to Others
Your weekly email newsletter is a great place to highlight articles from your blog. If you use the same content from your blog in your weekly email newsletter, always highlight a few articles that are only available on the blog itself.
This helps bring readers back to your primary web presence. It also gives them an opportunity to opt-in to deepen their relationship with you.
Write Articles for On-Line Publications and Include a Link Back
Leverage the audience of someone who has influence over your target market. Write articles in as many publications as possible as long as they have a strong readership with your target market.
In the box that has your biography and contact information, include a link to your blog. This link will serve you better than a link to a traditional website.
Subscribe Off-Line Contacts to Blog Updates
When you go to a networking event you meet lots of people. One of the best ways to stay in touch with these folks is by subscribing them to your blog updates. Make sure your content is available via an email link and add people you meet to this email feed.
Boosting the readership of you blog is a way to deepen your relationship with you audience.
You must spend time promoting new readership and CONTINUED readership of your blog.
Here are three additional articles you should review:
This article will help you target the right audience with your blog. It is not enough to just get anyone to read your content; you need the right people to read your content.
The way you write matters. There are ways to create content that will engage and motivate your readers. Your blog should be a platform for you to express your ideas in a way that energizes this group.
This is a nice refresher on the reasons why a blog is helpful and important (actually critical) to law firm marketing.
Five Types of Lists that Work Well for Attracting Attention
Somewhere along the way here at the Rainmaker Lawyer Website I used the term attention getting device. Apparently there are lots of people searching for this term so I figured, hey, why not write an article about using a list as an attention getting device on a blog.
The easiest way to professionally attract attention is to use a short list to make your point. People love lists. They are easy to read and understand and the format is a welcome site to a person who believes a particular process will be complex or difficult to comprehend.
Here are the five types of lists that will attract attention:
How to List
This is usually a step-by-step guide to doing something. Everyone loves this kind of list because it can be used during the implementation process. It’s very tactical.
Big Mistake List
Nobody wants to make a mistake. Add to that the voyeuristic quality of watching other people make mistakes and you can see the power of the Big Mistake List.
To develop this kind of list you simply look back at the history of events that happened in your field of expertise. Identify the worst possible blunders. List them out and tell people how to avoid them in the future.
Curiosity is a huge motivator. When you tell someone you have a secret you immediately grab their attention. If you have insider knowledge of how something works or of how people behave, you can put that information into list format and it will attract huge attention.
List of Names
People also love gossip. If you have a list of names of people who may or may not have done something, you should leverage that list as much as possible.
Conversely, if there is a list of people who did good things and you can publish that, you will also get some attention.
Reasons Why List
People are always looking for justification. Give it to them. Break it down into step-by-step reasons. These lists are particularly helpful in a selling situation.
These are not the only types of lists in existence but they are the ones I personally recommend to attract attention.
So the next time you need an attention getting device, find a way to take your content and package it into a list. People will be attracted to it like a magnet attracts metal.
Here are a couple of additional articles you should read:
If you need help putting your law firm marketing blog content together, this is a great place to start.
Want to get your ideas together in a hurry? Here’s how you can do it.
If you want to become prolific at writing and producing great content you need to write and produce great content frequently. It is actually a habit.