Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients
If you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.
Traditional mail (sometimes called snail mail) is highly effective in attracting clients.
Yes. You read that correctly.
The postal service can actually help you get new clients for your law firm.
Follow this two step process and you will develop relationships with direct mail.
Step one: Research the Targets
Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.
Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.
Step Two: Mail a Letter to Each Target Offering a Free Report
Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.
You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.
Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)
This is a great way to begin a relationship.
Here is the video that describes the process.
If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:
This is a video guide to making a new friend.
In business our “friends” help us by referring business to us.
If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.
Want more detail on getting people to like you do business with you? This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source. Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.
Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client. This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.
The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.
This short article is a quick reminder of why people like you.
Did you get my free CD? I’ve offered it to you several times. Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one. It only takes a couple of days and I even cover the shipping.
Go through these articles and pick and choose the things you want to implement. Remember the ideas are great but they are nothing without your action.
Marketing So Simple Even a DUNCE Can Do It
Law firm marketing is not rocket science.
In fact, it is fairly easy to grasp the most important concepts in a good law firm marketing plan.
I use an acronym to describe the marketing philosophy we promote at Rainmaker Lawyer Consulting. The acronym is DUNCE.
It stands for:
- D = Diversity
- U = Urgency
- N = New
- C = Clarity
- E = External Orientation
These elements are critical to the success of any law firm marketing plan you develop and they don’t teach this in law school.
Here is an audio program that highlights the key components of the strategy and why they are essential.
Enjoy the audio program but make sure you take action on at least one strategy it contains.
How to Create an Insurmountable Competitive Advantage
Are you looking for a way to become the obvious choice when a client selects a lawyer?
Would you like to remove any competition from your market niche?
Does the possibility of tilting the playing field in your favor intrigue you?
If you answered “yes” to any of these questions, the audio program below may be the most important 30 minutes you invest this year.
That’s not an exaggeration.
In this 30 minute podcast I provide you with a step-by-step guide to creating a body of work that will make you a clear leader in your market.
And the best part…
It only take a few hours each month.
On this f-r-e-e podcast (listen on the player below) I outline the program I use with my clients to develop an insurmountable competitive advantage.
And just in case you think I’m teaching something I’ve never personally done, consider this:
I’ve used (and continue to use) this exact system to:
- Write two books
- Create 800+ articles for my website, RainmakerLawyer.com
- Develop, produce and record 64 podcasts in the past 14 months
- Develop, produce and record over 260 videos
- Create an email newsletter with over 50,000 subscribers
- Create a social media following of over 65,000 connections
- And much, much more
So those numbers are great, but what does this mean?
Well, whenever someone considers working with me I point them to this massive body of work and they immediately recognize my superiority. After all, none of my competitors can come close to my level of expertise.
As a secondary benefit, if people ask me for free advice, I point them to all of those resources and I never waste time with someone who cannot afford my services.
Here’s What You Should Be Thinking
Don’t you want to have a dominant body of work like this?
Wouldn’t you like to lock out your competitors and move to a class all by yourself?
Don’t you deserve higher fees based upon the value you provide through your expertise?
You do not need to invest anything but your time. I am investing in you by providing this remarkable, resource.
All I ask is you share this valuable information with someone else.
Pass it on.
Like it on Facebook.
Share it on Google+
This remarkable system is yours to use immediately. Listen below right now:
Success Resources for Lawyers
The information you consume can help you become successful or it can lead to your ruin. That’s why you must keep up with the latest trends in business strategy for lawyers.
Each week I prepare a summary of the articles you need to read to stay up to date with the latest trends in marketing for lawyers, business strategy, practice management and productivity improvement.
This week’s summary provides you with resources you can use immediately to make a great living and live a great life ®. The key to success is to read each of them and take action right away.
Here are the most popular articles on law firm strategy and marketing from the past week:
My new weekly video series is gaining popularity. This week we discuss the initial consultation. Many lawyers feel they should offer a free consultation to “get the client in the door.” This is a bad idea. The video explains why.
Some things consume every waking thought. You have the ability to allow some things in this close and some things to stay at arms length. How you deal with these things says a lot about you. Here are some ideas on how to manage your personal focus.
If you want your law firm to grow, you need to hire people. Doing this correctly is critical to your success. Making a hiring mistake costs money and time. It can also seriously damage your reputation. This article and audio program helps you make the best hiring decisions quickly. Read the article and listen to the audio right now.
Do you know how to ask for help? Do you know how to ask for the right kind of help? Many lawyers don’t. This article will help bring your needs into focus and help you decide how to ask for the help to achieve your goals.
You came to my website because you were looking for some information on business strategy, law firm marketing, practice management or productivity improvement. Since you came to me, I want to make an investment in you (and your future). Follow the link to receive your copy of my CD titled: The Five Secrets Successful Attorneys Don’t Want You to Know. This CD is free and I even cover the cost of shipping. Get it now before we run out.
Our Publishing Schedule:
Each Monday we produce a new podcast. We cover information of paramount importance to lawyers and business leaders.
On Wednesdays we publish our weekly newsletter for lawyers. It delivers the tools you need to make a great living and live a great life ®. The topics vary but the publication date and time do not. You can find this newsletter in your email inbox each Wednesday at noon (Eastern time).
Every Friday we record and publish a new video in our Four Minute Fixation series. This series provides you with a brief tactical tip that you can use immediately. We encourage you to focus on the activity in the video each day for four minutes.
Social Media Properties
I participate in many of the social media outlets that are popular today. The focus is on content and information delivered with frequency and relevance to the audience in each form of media.
Below are addresses of our social media properties. On each outlet I share unique information with the audience.
Select the form of media you prefer and subscribe.
I produce at least one new video each week. Sometimes more. On my youtube channel you will find over 250 videos dedicated to law firm marketing and business strategy. Make sure you subscribe.
Want to stay connected and receive information several times each day? Twitter is the place for you. I tweet 20 or more times each day. Most tweets contain links to interesting and valuable resources. I also engage with people who ask questions start discussions.
This is a great resource for original content as well as an aggregation of information you can use to manage your law firm and attract new clients. Add me to a circle and you’ll be sure to stay up to date with the latest information. This is also the pace for occasional “hangouts” (spontaneous discussions directly with me).
This is mostly personal information but I will connect with readers. Reach out to me and let’s see if there is an opportunity for us to get together. I post at least five new articles each day here. I also post photos and other things relevant to my political and sports interests.
I am connected to over 30,000 people (most of them are lawyers) on LinkedIn. I post five updates each day here and I accept connections from lawyers only (I only have a few connection opportunities left).
I have also just recently begun using Pinterest, Instagram and Quora. You can search for me and connect with me there but I have not built enough of a body of work on those platforms to describe them as substantial. Look for interesting and valuable information on those media outlets soon.
If you are wondering why I have chosen to get so involved in social media or why I create unique content for each outlet, stay tuned. I will be sharing more about my social media strategy soon. In the interim, keep in mind the trend in publishing (especially online publishing) is to focus on an individual’s body of work to determine if he/she is an expert. The more high quality information you produce, the more likely it is for you to be perceived as an expert.
This is a lesson unto itself.
Watch what I am doing and how I am leveraging Google’s new focus on experts, and replicate it for yourself and your law firm.
Five Articles to Help You Make More Money as a Lawyer
Each week I put together a summary of the five most popular articles I shared with my readers (I send out links to over 50 law firm marketing and business strategy articles each week on social media.)
These articles are the ones that resonated with my audience (as measured by total social media interactions).
Read them and take some form of action.
Here are the five articles that received the most engagement from our readers this week:
This is both an article and an audio program and it provoked quite a reaction. Lawyers are generally not strategic thinkers but these six questions really bring out the need for focused thought about the future of your law firm.
Read the article and listen to the included audio and if you have trouble answering any of the questions, reach out to me right away. This article, more than any other in long time, generated the most direct contact (telephone calls and email) to my office.
Don’t be baffled by law firm business strategy. Do your homework and answer the six questions that predict your future.
I stirred up a little controversy this past week when I sent around an article about developing your marketing based upon client action and not based upon branding.
It’s not that branding is all bad. But for entrepreneurs, it makes more sense to focus on getting the audience to take direct action.
As food for thought, I offer you Five Things to do Before You Build a Brand
Too often I see lawyers sign up clients, do lots of work, and wait for their money. This is a horrible business practice. If you need a refresher on why you’re in business and how to improve your cash flow, watch this video.
Our offer for a f-r-e-e law firm marketing CD was so well received we ran out in minutes. This article continues to be one of the most popular and it gives you great insight into how successful lawyers think and act.
If you missed out on your copy a few weeks ago, there is still hope. Follow the link to the Million Dollar Lawyer Secrets page of my website and we can get you some of the fresh copies of the CD we just received. (If this CD was a book, it would be in it’s 50th printing!).
Get the CD today. I even cover the cost of the shipping.
This article stimulated some thought and heated conversation on social media. The reason: Most lawyers don’t think about the kind of law firm they want - let alone how to get it. Read this article and then decide what kind of law firm you want to build.
These five articles contain excellent insight but the key is for you to take action based upon the new information you discover.
Take a few minutes right now and pick one of the strategies listed above and take action.