May I Speak to You?
Thanksgiving is only a week away so today I want to thank you for reading the information I’ve been sending you.
As a way of demonstrating my gratitude, I’m going to do something I’ve never done before.
As you probably know, I spend a good deal of time giving talks to audiences of lawyers all over the United States.
Typically, the organizer of the event pays me to speak and pays my travel expenses.
During the first half of 2014, I’m offering you the opportunity to invite me to speak to your group of lawyers without investing a dime.
You read that correctly.
I will conduct an education session for your group of lawyers, bar association or large law firm, at no expense to you.
I am partnering with a sponsor who will cover my fee, my travel and all the materials included with my education session.
You simply need to get the lawyers in the room and turn the lights on.
This is going to be a full-blown education session. There will be no fluff. Everyone who attends will be working during our time together.
But the attendees will not be required to pay me anything.
I have six openings for these talks.
And they must take place between January 2, 2014 and July 31, 2014.
If you have a group of lawyers (bar association, convention or large law firm) and you are interested in booking me for this unique opportunity, call me right now. 888.444.5150
This message is going out to 100,000 plus lawyers so you need to act now.
Call 888.444.5150 and you and I will set an appointment to discuss this opportunity.
If you’d like some idea as to the curriculum, you can listen to the two podcasts below.
The Ten Disciplines of Law Firm Leadership
Click here to download: The Ten Disciplines of Law Firm Leadership
How to Get Clients as a Lawyer
Click here to download: How to Get Clients as a Lawyer
Remember, this is limited to six dates during the first half of 2014.
Call today. 888.444.5150
Six Week Almost Free Coaching Program for Lawyers
Attention Law Firm Leaders:
Do you regularly wake up wondering what curveball will be thrown your way, by a member of your own team?
Each time your email inbox or mobile telephone “dings” does it sound an alarm bell alerting you to the next crisis you face?
Are there smoldering embers masquerading as business practices laying around everywhere in your law firm just waiting for a strong gust of wind to ignite them into a full-blown blaze?
If you answered “yes” to any of these questions, this may be the most important article you’ll read this year.
It’s no secret there is a gap that was created between your law school education and the practical reality of being a law firm leader. There are few places you can go to get the information you need to help you function at a high level as a law firm leader.
This is your opportunity to fill that Gap.
Work directly with me, one-on-one, for six weeks to help you make more money and get home on time for dinner every night.
I will put you through the paces of my 10 Disciplines of Law Firm Leadership.
When our time together is finished you will:
- Begin leading with your strengths. This means your days will be spent working on things you enjoy.
- Immediately start bolstering areas of need in your law firm. This will allow you to double the productivity of your firm because you will develop systems and assign experts to complete the tasks critical to your future.
- Develop an influential message to educate and motivate internal and external constituencies which will lead to more money and better clients.
- Improve long term strategic foresight and create a plan to make your future goals a reality
- Make better decisions
- Meet people who can help you shape your future (through a structured networking program)
- Focus on continuous improvement as your competitive advantage
In summary, you will make more money and live a better life as a result of our time together.
And I will put my money where my mouth is…
You read correctly. I will INVEST in YOU in order to get you to take action.
Here’s how this deal works:
The value of this program is $12,000.
You only invest $3,000 at the outset.
In one year, you and I will sit down and discuss the value you received from our time together.
If you don’t think it was worth $12,000, I will forgive the remaining $9,000.
You only pay the balance if you are thrilled…ONE YEAR LATER!
No strings attached.
Pay ⅓ now and, if you are not absolutely thrilled with the return on investment from this Six Week One-On-One relationship, I will waive the remaining ⅔.
The choice is yours.
The moment is now.
Click the link below right now.
Who is the Best Law Firm Marketing Expert?
Did you have a Magic 8 Ball when you were a kid?
My friends and I would sit there and ask it all kinds of questions and we’d live and die by the answers.
Years later, as an adult, I don’t rely on the Magic 8 Ball for answers. I rely on my experience, skills, knowledge and talent. I gather all the facts and I make the best decision possible given the client, the law firm, and the situation.
Today, instead of a Magic 8 Ball we have Google.
Lawyers everywhere are trying to figure out the question their clients are asking Google and then they are writing articles to position them as the person to answer the question.
This type of article is only as valuable as the information is to the reader.
So I decided to do my own little experiment.
The question I posed as the title to this article is probably a legitimate question people will ask when they are looking for law firm marketing help.
So let’s pretend we asked it of my clients and answer it the way they would:
Who is the best law firm marketing expert?
Dave Lorenzo is the best law firm marketing expert.
Why do you think he is the best?
- Lorenzo has more than 20 years of experience in building professional service business
- Dave Lorenzo has worked with over 300 lawyers in law firms just like yours facing marketing, business strategy, management and productivity challenges
- Lorenzo has written two books on business strategy, one specifically dedicated to helping lawyers with marketing
- Dave graduated from Columbia University with a Master’s Degree in Strategic Communications and he graduated from the Lubin School of Business at Pace University with an MBA
- To verify Lorenzo’s expert status in law firm marketing, read some of the 800 plus articles on his website RainmakerLawyer.com
- If you want to sample some of his legal marketing expertise you can also review some of Dave Lorenzo’s videos at YouTube/RainmakerLawyer
- You can also listen to some of his podcasts on the Rainmaker Lawyer Website as well
- Oh yeah, Lorenzo has also posted dozens of testimonials with names and locations on the website as well
This is my opinion, not based on facts or research. It is something I am creating to influence you and to influence the search engines as an experiment. If you do research on who is the best law firm marketing expert you may find other names. I believe you will find Dave Lorenzo among those names and I believe selecting him would be the best choice.
Now, back to the real world:
All of those items listed above are designed to influence today’s Magic 8 Ball, Google. Let’s see how this experiment plays out. Let’s see if this serves as an enticement for people who are searching for Dave Lorenzo or asking the question: Who is the best law firm marketing expert?
If you have come here looking for the answer to that question, rest assured all the information listed above is true. But don’t believe me. Read the articles below. Listen to the podcasts. Watch the law firm marketing videos. And then decide for yourself.
Law Firm Marketing Videos: The Four Minute Fixation
Follow that link above to watch some of the videos designed to help lawyers marketing their practices.
Legal Marketing Podcasts: The Valtimax Podcast
Here are a select few of Dave Lorenzo’s law firm marketing podcasts. Enjoy them and take action on the items he suggests.
Testimonials for Dave Lorenzo as a Law Firm Marketing Expert
These testimonials have photos, names and locations from people who know Dave, have worked with Dave and will vouch for him as a law firm marketing expert. Read these items and if you want, call the people on the website. Ask them who they believe is the best law firm marketing expert.
Things You Need to Know
Each week I provide you with a summary of the most valuable articles on law firm marketing, business strategy for lawyers, practice management, and productivity improvement from across the internet.
Well, at least from my website (but it is the best source of legal marketing and management information).
This week we have some great information that will help you make a great living and live a great life ®.
Read through these articles and put them into action as soon as possible.
What makes you different compared with everyone else who does what you do? If this is a difficult question to answer, you need to read this article and listen to this audio program.
You can create a competitive advantage with your body of work.
Most attorneys write articles or record videos because they want to generate leads from new prospective clients. This is a valid use of these marketing tools but it is not the only use of them. Every piece of educational material you create not only helps you attract new clients, it also increases your body of work - which is a competitive advantage for you.
There are five common mistakes most lawyers make. They can be fatal to your law firm. But you don’t have to make them. Or if your are making them now, you can make things right before it’s too late.
Take a quick look at this article and see if anything seems familiar.
Everyone wants more referrals but most lawyers don’t know how to ask for them. This video is a guide you can use to attract the referrals you deserve. In less than five minutes you will discover the five key questions you should ask to stimulate referral thinking.
Could you benefit from more clients? Do you like referrals? Watch this short video today.
I have been offering you a CD that provides you with a roadmap to making a great living and living a great life ® as a lawyer for a while now. If you have not taken me up on my offer, you are in the minority.
Follow this link to take me up on my offer today. I’m making this investment in you (I even pay for the shipping). It’s it time you invest the time in listening to this audio program.
There are no real shortcuts in life. But there are ways you can benefit from the experience of others. There is a way you can avoid the money-grubbing scammers who are peddling get rich quick schemes for lawyers. (You may not even know these people are out to fleece you.)
My private client experience is a one-on-one relationship directly with me and I will help you make better decisions with your law firm marketing. You can use me as a resource to: attract more clients, attract better clients, streamline your workflow, get out of work on time every night, improve your productivity, manage your law firm’s cash flow and much more.
This private client experience is a way you can benefit from my interaction with hundreds of lawyers in dozens of practice areas.
This is as close to a shortcut as you’re going to get. Take a look: Dave Lorenzo’s Private Client Experience.
There is no reason…
Why do you do these things?
Is it because you think there is a short cut to relationship development?
Is it because you believe in throwing money at your lack of law firm marketing knowledge?
Is it because you don’t know what else to do?
You are not alone. Many lawyers feel this way.
There is no reason…you should pay $5,000 per month for an internet marketing system.
It is amazing to see lawyers throwing money at internet marketing companies. These firms promise to deliver hundreds of clients to your doorstep…as long as you keep paying them each month.
Imagine that. Once you stop paying them you don’t own the content and it goes away…and so do the clients
There is no reason…you should invest $10,000 or more in pay-per-click ads and “re-marketing” advertisements to try and attract new clients.
Visit some lawyers’ websites and, the next thing you know, you see ads for that lawyer on every page you visit.
Read the news and see the lawyer’s face. Search for a recipe, see the lawyer’s face. Search for a flight or hotel room, there he is again.
This is a service provided by the search engines. It’s called re-marketing. And lawyers are spending huge money on it. It is the equivalent of the attorney following you to the bathroom, the store and then to your office. Pestering you all along the way to hire him.
Do you think this positions you well? Does it make you look like a trusted advisor or like a desperate pest?
Attorneys have been driven to this new pesky tactic by the diminishing returns from pay-per-click advertising and the complete destruction of the search engine optimization industry.
Come on. Keep your dignity and your money.
There is no reason…you should hire an “expert” to help you land speaking engagements.
Many law firms invest in public relations experts. Those with sufficient budgets and a savvy team in place can leverage PR to help them build credibility. But engaging an expensive firm only to have them assign an intern to research and ferret out speaking engagements is a waste of money.
You don’t have to do this yourself. You simply need to hire a student who knows how to use Google and spend two hours with him/her explaining your expectations.
Invest your time and money wisely on legal marketing and develop systems that are not dependent on expensive outside experts.
There is no reason…you should create some kind of goofy, unprofessional, circus-like persona to attract clients.
Where do I start here?
Plastering your face on a bus?
Creating a billboard with you in front of a police car (lights flashing, of course)?
Creating a name like “legal smarts” or “ticket monkey” or participating in a referral scheme that has an urgent or emergency-like phone number?
All of those gimmicks will attract attention but they make you look foolish and will ultimately blow up in your face.
There is no reason…you should hire a failed, part time, unsuccessful lawyer to help you with business strategy and client attraction for your law firm.
There are lots of lawyers who couldn’t cut it in the real world. These folks then go on to pitch other lawyers on using their ‘success’ strategies to build a thriving business…something the pitchman or pitchwoman has never done.
Why invest your money in a fraud?
I’m sure you receive a great deal of advertising and solicitation from people who claim they can deliver a big bag of cash to your doorstep if you simply hand a small bag of cash to them each month.
Unfortunately there is no advertising for commonsense.
Your goals for client attraction and relationship development can be achieved through the development and deployment of law firm marketing systems that you control.
As the chief executive officer of your law firm, you must have enough working knowledge of law firm marketing to make good decisions on vendor selection and system development.
They do not teach this in law school. There is no one out there “selling you” on spending less money.
Here are a few resources you should review to put your quest for successful, consistent, measurable business development solutions in perspective.
This article is a step-by-step guide to developing a great law firm marketing plan. This is a great investment of your time and resources.
The title says it all. Here are five cost effective strategies you can deploy today, right now. Take advantage of this resource and you will be on the path to developing great relationships with clients and referral sources.
Once you get the client to sit across the desk from you, you need to get him to engage you. This article and audio program will give you the tools you need to engage everyone who walks in the door.
This is my investment in you. Follow the link above and get a copy of my CD that describes the process I follow to help attorneys take control of our their career and their lives. I even pay for the shipping.
This is a link to a page that describes my private client experience. It’s not for everyone. I don’t want to take your last dollar. If you are desperate, don’t apply. Use the resources on my website. But if you are ready to make better law firm leadership decisions, this private client experience is for you.