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Dave Lorenzo Law Firm Marketing Expert

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life.

People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

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Featured in Alltop

Category: Communication

May I Speak to You?

Posted by David Lorenzo

Lawyer Takes the PodiumAs you probably know, I spend a good deal of time giving talks to audiences of lawyers all over the United States.

Typically, the organizer of the event pays me to speak and pays my travel expenses.

During the first half of 2014, I’m offering you the opportunity to invite me to speak to your group of lawyers without investing a dime.

You read that correctly.

I will conduct an education session for your group of lawyers, bar association or large law firm, at no expense to you.

I am partnering with a sponsor who will cover my fee, my travel and all the materials included with my education session.

You simply need to get the lawyers in the room and turn the lights on.

This is going to be a full-blown education session. There will be no fluff. Everyone who attends will be working during our time together.

But the attendees will not be required to pay me anything.

I have six openings for these talks.

Just six.

And they must take place between January 2, 2014 and July 31, 2014.

If you have a group of lawyers (bar association, convention or large law firm) and you are interested in booking me for this unique opportunity, call me right now. 888.444.5150

This message is going out to 100,000 plus lawyers so you need to act now.

Call 888.444.5150 and you and I will set an appointment to discuss this opportunity.

If you’d like some idea as to the curriculum, you can listen to the two podcasts below.

The Ten Disciplines of Law Firm Leadership

Click here to download:   The Ten Disciplines of Law Firm Leadership

How to Get Clients as a Lawyer

 

Click here to download: How to Get Clients as a Lawyer

Remember, this is limited to six dates during the first half of 2014.

Call today. 888.444.5150

 

Continue Reading May I Speak to You?
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Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients

Posted by David Lorenzo

Direct Mail Success for LawyersIf you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.

Traditional mail (sometimes called snail mail) is highly effective in attracting clients.

Yes. You read that correctly.

The postal service can actually help you get new clients for your law firm.

Follow this two step process and you will develop relationships with direct mail.

Step one: Research the Targets

Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.

Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.

Step Two: Mail a Letter to Each Target Offering a Free Report

Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.

You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.

Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)

This is a great way to begin a relationship.

Here is the video that describes the process.

If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:

The Step-by-Step Guide to Connecting with Someone New

This is a video guide to making a new friend.

In business our “friends” help us by referring business to us.

If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.

How to Start a New Relationship

Want more detail on getting people to like you do business with you?  This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source.  Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.

Increase Client Lifetime Value by Becoming a Trusted Advisor

Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client.  This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.

Are You Right for this Role?

The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.

This short article is a quick reminder of why people like you.

My Gift to You

Did you get my free CD?  I’ve offered it to you several times.  Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one.  It only takes a couple of days and I even cover the shipping.

Go through these articles and pick and choose the things you want to implement.  Remember the ideas are great but they are nothing without your action.

 

Continue Reading Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients
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Marketing So Simple Even a DUNCE Can Do It

Posted by David Lorenzo

Law Firm Marketing DunceLaw firm marketing is not rocket science.

In fact, it is fairly easy to grasp the most important concepts in a good law firm marketing plan.

I use an acronym to describe the marketing philosophy we promote at Rainmaker Lawyer Consulting.  The acronym is DUNCE.

It stands for:

  • D = Diversity
  • U = Urgency
  • N = New
  • C = Clarity
  • E = External Orientation

These elements are critical to the success of any law firm marketing plan you develop and they don’t teach this in law school.

Here is an audio program that highlights the key components of the strategy and why they are essential.

 

Law Firm Marketing DUNCE Strategy

Enjoy the audio program but make sure you take action on at least one strategy it contains.

Continue Reading Marketing So Simple Even a DUNCE Can Do It
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Secrets of Timely Communication for Lawyers

Posted by David Lorenzo

Secrets of Timely Communication for LawyersAny time you can work the word ”secret” into the title of an article you should do it.

This is your summary of the most powerful articles critical to the success of law firm leaders during the week that past.

Each week we aggregate these articles for you so you can read them and implement them on your own schedule.

This week we focused on communication for law firm leaders.

I’m not sure you were able to discern a specific theme because so often communication is masked as…well…leadership.

Enjoy each of these articles but, more importantly, take some action to get this week off to a great start.

Frequency of Communication Builds Trust

This is the eighth installment of our Four Minute Fixation Series.

This series offers you information you can implement in just four minutes each day in order to have a dramatic impact of your law firm and your life.

In this video we tackled the question: “How frequently should I communicate with my clients?’

This video is required viewing for anyone who wants to improve their level of influence with clients, employees or members of the community.

Why Clients Ignore You

Are you baffled when clients ignore your valuable advice?

Honestly, it drives me nuts too.

You spend your lifetime acquiring wisdom through experience and hard knocks and you want to save your clients the pain of doing the same.

Yet they do not respond.

Read my rant/guidance on how you can remedy this situation.

Insider Tips on How You Can Make a Great Living and LIve a Great Life ®

This is the totally free CD I offered you several times before.  I’m not sure why you haven’t taken me up on my offer.

But this may be your last opportunity to do so.

Act now.  I even cover the cost of the shipping.

How to Create a Legal Marketing System for Under $400

This is an audio program that even surprised me.

Can you believe it is possible to develop and implement a legal marketing system for under $400 per month?

I didn’t believe it either.

I reviewed all the elements of my internet marketing system and it turns out, that’s the cost if you do the heavy lifting yourself.

If that’s not appealing, don’t worry.

We provide you with all the vendor information you need to get this system going without lifting a finger (if that’s your preference).

The Law Firm Leadership Guide You Probably Missed

This is a great program designed to help lawyers build a law firm the way a CEO builds a business.

In this audio program and written article we cover the 10 disciplines of law firm leadership.

You really need to download this program and implement the guidance included today.

Enjoy each of these golden nuggets but more importantly, take action on at least one thing this week.

Continue Reading Secrets of Timely Communication for Lawyers
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Four Minute Fixation 8: Frequency of Communication Builds Trust

Posted by David Lorenzo

Lawyers Who Communicate Frequently Build TrustHow often do you communicate with people you care about?

Your spouse. Your children. Your friends.

Do you communicate with them monthly?

Do you communicate with them weekly?

Do you communicate with them daily?

If you reduced that frequency of communication, do you think they would trust you more or less?

The answer is simple.  If you have something important and valuable to say, increasing the communication frequency will build trust.

When I hear people say: “I can’t send my clients or referral sources a weekly email. They will get angry and unsubscribe.” I bristle.

People only get angry (or unsubscribe) from information they believe has little or no value for them.

This week, in our Four Minute Fixation video, we discuss how often you should communicate with clients and referral sources.

Watch the video and spend four minutes each day this week implementing the strategy it contains.

Keep in mind, I share this with you because it works.

Continue Reading Four Minute Fixation 8: Frequency of Communication Builds Trust
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Ethical Legal Marketing

Judson Cohen

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

Yes, you have to do a great job for your clients. However, that does not guarantee new business. Dave helped me put in place simple and effective tools to reach out to new clients and maintain a healthy relationship with past clients.

Dave Lorenzo continues to help me find sustainable, ethical ways to consistently attract new business.“

Judson Cohen
Cohen Law Offices
Personal Injury and Civil Litigation
Miami, FL

 

My Law Firm Marketing Guide

Marc Kleiner

“After spending years in law school and in the business world, I realize the value in staying up-to-date on strategy, practice management and marketing. 

My Rainmaker membership has been a valuable resource in helping me stay on top of my game.

Building a law firm is a combination of art and science.  I’m glad to have the Rainmaker Lawyer Systems to help guide me.”

Marc Kleiner
Kleiner & Cazeau
Aventura, FL

Powerful Law Firm Marketing Plan

Evan Richards

I’ve used Dave Lorenzo’s law firm marketing information and advice to grow my practice and the results have been great.

Thanks to Dave’s guidance, my firm, my employees and I were recruited and offered an opportunity to join a prestigious firm here in Australia. 

Everyone is wondering how a young guy like me managed to build my practice from the ground up within a year.  Dave and Rainmaker Lawyer Consulting have helped give me an edge.

Evan Richards
St, Adelaide SA, Australia

 

Superb Legal Marketing Expert

Gerry Oginski

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

Essential For My Legal Marketing and My Law Firm

Loren Donald Pearson

“Since I began working with Dave I no longer spend sleepless night worrying where my next client will come from. 

Dave has helped me set up a number of legal marketing systems to help my practice grow.  He is a trusted advisor essential to my law firm.

I share information with him that goes beyond legal marketing and he offers honest, objective feedback based upon his years of experience working with other attorneys. 

I strongly recommend Dave Lorenzo and Rainmaker Lawyer Legal Marketing.  Hire him today!”


Loren D. Pearson, Esq.
Assouline & Berlowe P.A.
Miami Beach, FL

Your Law Firm Marketing Strategy Has Transformed My Practice

Mark Fried

“Thank you for your contribution not only to my firm but to the legal community. The strategies you have made available to me have transformed my practice and my life.

The guidance you have given me has allowed my paralegal and me to provide better service to my clients. This is extremely positive and has increased the referrals from my clients to me.

You are truly the best at enabling me to ‘make more rain’ with your law firm marketing strategy”.

Mark Fried, Esq.
Mark E. Fried P.A.
Miami, FL

Dave Helps You Achieve Your Attorney Marketing Goals

Leslie Zigel

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

Leslie José Zigel, Esq.
Ziglaw
Miami, FL

Your Lawyer Marketing Process Has Revived My Practice

Scott Wagner

Dear Dave,

Rarely do I take the time to write a recommendation or testimonial.

But it is tough not to return the love when someone does the following:

You’ve refueled my fire to practice law.

You’ve made me earn more money.

You’ve made me proud to be an attorney.

You’ve made me a happier person.

You’ve made me a better parent and friend.

Read it again because it is the truth.  It’s also what we all want out of life.  Your lawyer marketing process provides those keys to success and for that I thank you.”

Scott A. Wagner, Esq.
Moore & Company, P.A.
Coral Gables, FL

Marketing for Lawyers: Dave Lorenzo is the Real Thing

Brett Panter

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.” 

Brett Panter, Esq.
Sr. Partner
Panter Panter & Sampedro. P.A.
Miami, FL

Dave’s Rainmaker Legal Marketing will Make it Pour

Robert Rogers

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

Robert Rogers, Esq.

Robert Rogers Law Firm, PA
Coral Gables, FL

Law Firm Marketing Plan Charged with Energy

Alicia Santana Torres

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession.  The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

Alicia Santana Torres, Esq.
Santana Torres Law Offices, P.L.
Coral Gables FL

Lawyers Marketing Their Services are Blessed to Have You

Barry Stein

Dear David:

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

Barry A. Stein, Esq.

De Cardenas, Freixas, Stein &  Zachary, P.A.
Miami, FL

Attorneys Marketing Their Law Firms Can’t Go Wrong with Rainmaker Lawyer

Steve Klitzner

“No matter what Dave is charging these days he is worth every penny.  He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses. 

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

Steven Klitzner, Esq.
Miami, FL

Great Law Firm Marketing System

David Edelstein

“As a criminal defense attorney, I am used to fighting against overwhelming odds.  It’s a tough job.  I face difficult challenges on a daily basis.  But the truth is, none of those challenges are as tough as starting a law firm and finding clients.  Law school prepares you for many things but marketing certainly isn’t one of them.

That’s where Dave Lorenzo and Rainmaker Lawyer Consulting come in.  Dave helps me refine my law firm marketing plan, execute the strategy and measure the results.  The guidance, expertise and support I receive from him are invaluable.

If you love the law and you want to build a firm that suits your lifestyle, I highly recommend working with Rainmaker Lawyer Consulting.  Listen to Dave and follow his system.  Making more money is good, but having a law firm designed around my life is even better.”

David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

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Rainmaker Lawyer Consulting - Post Office Box 800509 Miami, FL 33280 Phone: 305.692.5531

Law Firm Marketing | Marketing for Lawyers | Marketing for Attorneys

Rainmaker Lawyer Consulting is a business strategy firm that specializes in law firm marketing, attorney marketing, marketing for lawyers, and legal marketing strategy. If you have read this far down on this website you are obviously searching for something. Call us and we will help you find it. 305.692.5531