May I Speak to You?
Thanksgiving is only a week away so today I want to thank you for reading the information I’ve been sending you.
As a way of demonstrating my gratitude, I’m going to do something I’ve never done before.
As you probably know, I spend a good deal of time giving talks to audiences of lawyers all over the United States.
Typically, the organizer of the event pays me to speak and pays my travel expenses.
During the first half of 2014, I’m offering you the opportunity to invite me to speak to your group of lawyers without investing a dime.
You read that correctly.
I will conduct an education session for your group of lawyers, bar association or large law firm, at no expense to you.
I am partnering with a sponsor who will cover my fee, my travel and all the materials included with my education session.
You simply need to get the lawyers in the room and turn the lights on.
This is going to be a full-blown education session. There will be no fluff. Everyone who attends will be working during our time together.
But the attendees will not be required to pay me anything.
I have six openings for these talks.
Just six.
And they must take place between January 2, 2014 and July 31, 2014.
If you have a group of lawyers (bar association, convention or large law firm) and you are interested in booking me for this unique opportunity, call me right now. 888.444.5150
This message is going out to 100,000 plus lawyers so you need to act now.
Call 888.444.5150 and you and I will set an appointment to discuss this opportunity.
If you’d like some idea as to the curriculum, you can listen to the two podcasts below.
The Ten Disciplines of Law Firm Leadership
Click here to download: The Ten Disciplines of Law Firm Leadership
How to Get Clients as a Lawyer
Click here to download: How to Get Clients as a Lawyer
Remember, this is limited to six dates during the first half of 2014.
Call today. 888.444.5150
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EmailFour Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients
If you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.
Traditional mail (sometimes called snail mail) is highly effective in attracting clients.
Yes. You read that correctly.
The postal service can actually help you get new clients for your law firm.
Follow this two step process and you will develop relationships with direct mail.
Step one: Research the Targets
Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.
Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.
Step Two: Mail a Letter to Each Target Offering a Free Report
Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.
You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.
Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)
This is a great way to begin a relationship.
Here is the video that describes the process.
If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:
The Step-by-Step Guide to Connecting with Someone New
This is a video guide to making a new friend.
In business our “friends” help us by referring business to us.
If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.
How to Start a New Relationship
Want more detail on getting people to like you do business with you? This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source. Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.
Increase Client Lifetime Value by Becoming a Trusted Advisor
Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client. This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.
The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.
This short article is a quick reminder of why people like you.
Did you get my free CD? I’ve offered it to you several times. Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one. It only takes a couple of days and I even cover the shipping.
Go through these articles and pick and choose the things you want to implement. Remember the ideas are great but they are nothing without your action.
Marketing So Simple Even a DUNCE Can Do It
Law firm marketing is not rocket science.
In fact, it is fairly easy to grasp the most important concepts in a good law firm marketing plan.
I use an acronym to describe the marketing philosophy we promote at Rainmaker Lawyer Consulting. The acronym is DUNCE.
It stands for:
- D = Diversity
- U = Urgency
- N = New
- C = Clarity
- E = External Orientation
These elements are critical to the success of any law firm marketing plan you develop and they don’t teach this in law school.
Here is an audio program that highlights the key components of the strategy and why they are essential.
Law Firm Marketing DUNCE Strategy
Enjoy the audio program but make sure you take action on at least one strategy it contains.
Secrets of Timely Communication for Lawyers
Any time you can work the word ”secret” into the title of an article you should do it.
This is your summary of the most powerful articles critical to the success of law firm leaders during the week that past.
Each week we aggregate these articles for you so you can read them and implement them on your own schedule.
This week we focused on communication for law firm leaders.
I’m not sure you were able to discern a specific theme because so often communication is masked as…well…leadership.
Enjoy each of these articles but, more importantly, take some action to get this week off to a great start.
Frequency of Communication Builds Trust
This is the eighth installment of our Four Minute Fixation Series.
This series offers you information you can implement in just four minutes each day in order to have a dramatic impact of your law firm and your life.
In this video we tackled the question: “How frequently should I communicate with my clients?’
This video is required viewing for anyone who wants to improve their level of influence with clients, employees or members of the community.
Are you baffled when clients ignore your valuable advice?
Honestly, it drives me nuts too.
You spend your lifetime acquiring wisdom through experience and hard knocks and you want to save your clients the pain of doing the same.
Yet they do not respond.
Read my rant/guidance on how you can remedy this situation.
Insider Tips on How You Can Make a Great Living and LIve a Great Life ®
This is the totally free CD I offered you several times before. I’m not sure why you haven’t taken me up on my offer.
But this may be your last opportunity to do so.
Act now. I even cover the cost of the shipping.
How to Create a Legal Marketing System for Under $400
This is an audio program that even surprised me.
Can you believe it is possible to develop and implement a legal marketing system for under $400 per month?
I didn’t believe it either.
I reviewed all the elements of my internet marketing system and it turns out, that’s the cost if you do the heavy lifting yourself.
If that’s not appealing, don’t worry.
We provide you with all the vendor information you need to get this system going without lifting a finger (if that’s your preference).
The Law Firm Leadership Guide You Probably Missed
This is a great program designed to help lawyers build a law firm the way a CEO builds a business.
In this audio program and written article we cover the 10 disciplines of law firm leadership.
You really need to download this program and implement the guidance included today.
Enjoy each of these golden nuggets but more importantly, take action on at least one thing this week.
Four Minute Fixation 8: Frequency of Communication Builds Trust
How often do you communicate with people you care about?
Your spouse. Your children. Your friends.
Do you communicate with them monthly?
Do you communicate with them weekly?
Do you communicate with them daily?
If you reduced that frequency of communication, do you think they would trust you more or less?
The answer is simple. If you have something important and valuable to say, increasing the communication frequency will build trust.
When I hear people say: “I can’t send my clients or referral sources a weekly email. They will get angry and unsubscribe.” I bristle.
People only get angry (or unsubscribe) from information they believe has little or no value for them.
This week, in our Four Minute Fixation video, we discuss how often you should communicate with clients and referral sources.
Watch the video and spend four minutes each day this week implementing the strategy it contains.
Keep in mind, I share this with you because it works.
