Four Minute Fixation 11: A Letter A Day Helps Lawyers Get Clients
If you’re interested in investing four minutes in a great legal marketing idea, this is the article and video for you.
Traditional mail (sometimes called snail mail) is highly effective in attracting clients.
Yes. You read that correctly.
The postal service can actually help you get new clients for your law firm.
Follow this two step process and you will develop relationships with direct mail.
Step one: Research the Targets
Identify one target for each day of the upcoming month. That target can be a prospective client, a potential referral source or a former client.
Note: When considering prospective clients, be certain to follow all the rules of your regulatory agency or bar association.
Step Two: Mail a Letter to Each Target Offering a Free Report
Create a report that will interest your target audience. An informational white paper on a topic that will help your target audience improve their business or the quality of their lives.
You can discuss changes in the law and the impact they will have or you can provide a guide to hiring a lawyer in your practice area.
Every day you mail a letter to one target offering your free report. When the recipient responds you send him the report and you follow-up afterward. (You can mail more than one letter if you want to take more than four minutes. That will probably increase the number of relationships you develop.)
This is a great way to begin a relationship.
Here is the video that describes the process.
If you’d like to focus on some additional advanced strategies, here are the articles you voted most important from the past week:
This is a video guide to making a new friend.
In business our “friends” help us by referring business to us.
If you’ve ever felt awkward when meeting someone new, this video will help you break the ice.
Want more detail on getting people to like you do business with you? This article can help. In this article, I write out, in detail, the things you can do to build a relationship with a new prospective client or referral source. Follow the guidelines as I’ve laid them out and you will be well on your way to sourcing your next big client.
Too many professionals, especially lawyers, don’t know what to do once they have attracted a great client. This audio program will help you deepen your relationship with your clients and maximize the lifetime value they can deliver to you.
The two most important qualities any attorney can possess are empathy and understanding. When you meet someone new, if you immediately launch into a lengthy diatribe about your background and experience, you immediately lose the trust of that person.
This short article is a quick reminder of why people like you.
Did you get my free CD? I’ve offered it to you several times. Make sure you get a copy. We only have a couple left. Click this link: Million Dollar Lawyer Secrets and I’ll send you one. It only takes a couple of days and I even cover the shipping.
Go through these articles and pick and choose the things you want to implement. Remember the ideas are great but they are nothing without your action.
Four Minute Fixation 10: Step-by-Step Guide to Connecting with Someone New
It happens to all of us.
You find yourself face-to-face with someone you’ve never met before.
You’re tongue-tied and your mind goes blank.
You know this person could possibly refer business to you.
You know this person is influential.
You know you need to say something to start the relationship off right.
What do you do?
People are fundamentally good natured, social creatures.
Bad experiences may have influenced our behavior and made us shy.
If you’ve ever been hesitant to start a potential referral relationship, this is the video for you.
Here is your step-by-step guide to connecting with someone new.
Four Minute Fixation 9: How to Take Fast Action
In case you have not heard me say it enough, action is the key to success in any business.
When you combine action with speed you have the making of a serious competitive advantage.
Each week in our video series I highlight a specific area of focus for you.
My hope is: You take action for just four minutes each day during the next seven days on this one thing.
This week, we focus on fast action.
Here is the video that highlights how I take action quickly:
Please take four minutes during the course of the next week and take fast action on something each day. Even if you focus on something small the momentum you create will help you move your law firm toward your goals.
Here’s some fast action you can take that will make you more money. Read the five most important articles from the past week:
This is the totally free CD I offered you several times before. I’m not sure why you haven’t taken me up on my offer.
But this may be your last opportunity to do so.
Act now. I even cover the cost of the shipping.
This is the eighth installment of our Four Minute Fixation Series.
This series offers you information you can implement in just four minutes each day in order to have a dramatic impact of your law firm and your life.
In this video we tackled the question: “How frequently should I communicate with my clients?’
This video is required viewing for anyone who wants to improve their level of influence with clients, employees or members of the community.
Are you baffled when clients ignore your valuable advice?
Honestly, it drives me nuts too.
You spend your lifetime acquiring wisdom through experience and hard knocks and you want to save your clients the pain of doing the same.
Yet they do not respond.
Read my rant/guidance on how you can remedy this situation.
This is an audio program that even surprised me.
Can you believe it is possible to develop and implement a legal marketing system for under $400 per month?
I didn’t believe it either.
I reviewed all the elements of my internet marketing system and it turns out, that’s the cost if you do the heavy lifting yourself.
If that’s not appealing, don’t worry.
We provide you with all the vendor information you need to get this system going without lifting a finger (if that’s your preference).
This is a great program designed to help lawyers build a law firm the way a CEO builds a business.
In this audio program and written article we cover the 10 disciplines of law firm leadership.
You really need to download this program and implement the guidance included today.
Enjoy each of these golden nuggets but more importantly, take action on at least one thing this week.
Four Minute Fixation 8: Frequency of Communication Builds Trust
How often do you communicate with people you care about?
Your spouse. Your children. Your friends.
Do you communicate with them monthly?
Do you communicate with them weekly?
Do you communicate with them daily?
If you reduced that frequency of communication, do you think they would trust you more or less?
The answer is simple. If you have something important and valuable to say, increasing the communication frequency will build trust.
When I hear people say: “I can’t send my clients or referral sources a weekly email. They will get angry and unsubscribe.” I bristle.
People only get angry (or unsubscribe) from information they believe has little or no value for them.
This week, in our Four Minute Fixation video, we discuss how often you should communicate with clients and referral sources.
Watch the video and spend four minutes each day this week implementing the strategy it contains.
Keep in mind, I share this with you because it works.
Four Minute Fixation 7: Three Tools For Success as a Law Firm Leader
Most law firm leaders end up accepting their role by default.
It is something that has been thrust upon them.
Not only is this unfair, it is also counterproductive. Both you and your law firm suffer as a result.
There are three important tools you must bring to your work as a managing partner, managing shareholder or as “the owner” at a law firm.
This week in our weekly video we share these three tools with you.
These three “C’s” hold the key to your future.
Confidence gets you through those long, lonely times when you must make a decision on behalf of your firm or it’s members. This confidence must be developed over time. You must be rock solid in your decision-making and leadership.
You already possess above average Capability in the practice of law. Unfortunately, when you went to law school, they left out the capability to recruit, hire, train, and develop people. The also left out the capability to develop systems to ensure your law firm would run efficiently. They left out the capability to attract new clients and the capability to continuously improve your productivity.
The finally tool at your disposal is Clarity. You must have the vision to guide your firm down a path that may not yet exist. This is a discipline that must be nurtured over time. You need to recognize this opportunity and capitalize upon it.
Watch this video for an excellent summary of each of these success tools and then focus four minutes each day on how you can improve each of these three areas.
That’s not too much to ask. Is it?
Are you ready to take your law firm to the next level?
I’ve developed a six week intensive coaching program specifically for law firm leaders. It is designed to help you take your law firm from “Good to Great” while helping you get home on time for dinner every night.
Does this sound good to you?
This is a one-on-one program working directly with me for six weeks. By the time we finish working together you will think differently, work smarter and surround yourself with high caliber people and effective and efficient systems.
There are only a couple of slots left to help you get ready for the upcoming year. Don’t miss out. Visit this website today: