Four Minute Fixation 10: Step-by-Step Guide to Connecting with Someone New
It happens to all of us.
You find yourself face-to-face with someone you’ve never met before.
You’re tongue-tied and your mind goes blank.
You know this person could possibly refer business to you.
You know this person is influential.
You know you need to say something to start the relationship off right.
What do you do?
People are fundamentally good natured, social creatures.
Bad experiences may have influenced our behavior and made us shy.
If you’ve ever been hesitant to start a potential referral relationship, this is the video for you.
Here is your step-by-step guide to connecting with someone new.
Increase Client Lifetime Value: Become a Trusted Advisor
One of the first tasks I have my clients undertake is a sample file audit.
Here’s how it goes:
We pull ten files at random from the past year.
I ask who the client was - name, job responsibilities, etc.
Then I ask what role he (or she) plays in the company, community, and/or industry.
Next I ask what issue is keeping him awake at night.
Finally I ask when the last time my client spoke with his client was.
I only have to get through three or four files before the client realizes that he is sitting on a goldmine.
Here’s the problem you (and most other business people) face:
You don’t know how to transition from being a functional professional into being a trusted advisor.
You don’t ask the right questions and then you don’t know what to do with the answers you receive.
Today is your lucky day.
I have prepared an audio program that pulls back the curtain on how to become the person your best client cannot live without.
I lay it all out for you in 20 minutes.
WARNING: To execute this system you may need to dedicate some time to past clients and you will not be able to bill for it. This means if you work in a firm that charges by the hour (like a car mechanic, a parking garage or a lady of the night) you will probably never become a trusted advisor. Ah, it’s probably just as well, anyway.
Here’s the audio program that gives you a glimpse into how you can do research like a pro and become the person you clients call when they don’t know who else to call.
In case you missed them, here are the best articles we published last week:
My offer for a powerful CD that will help you build your law firm around your lifestyle. Even if you are in a big law firm, this CD will help you discover how you can make a great living and live a great life ®. Visit this page today to get your copy: Million Dollar Lawyer Secrets. I cover all of the costs, including shipping. I am making this investment in you because I want you to make an investment in your future.
I’m not calling anyone names in this article. DUNCE is an acronym designed to help you understand the elements of great legal marketing. You many not realize it, but all powerful legal marketing plans have these five components.
Listen to this audio program today and take action.
Talk is cheap.
Actions speak louder than words.
These expressions have been around for as long as anyone can remember. They become commonplace because they are true.
People judge you based upon the expectation you set and the action you take. This week I drive this point home in this article.
Sometimes, action is the only thing that separates winners from losers.
If you were wondering how you can change the nasty habit of complacency you’ve gotten into, this video is for you.
There was a brand slogan not long ago that advised you to “just do it.”
Here’s how that happens in real life.
This is your last opportunity to get involved in this program in 2013. If you want to work exclusively with me in a one-on-one setting to get ready to make 2014 the best year you’ve ever had, click the link above.
In this six week exclusive relationship I will personally walk you through the 10 disciplines of law firm leadership.
This will be such a competitive advantage for you that you don’t have to pay the bulk of the fee if you are not thrilled.
See for yourself: Law Firm Leadership Action
Marketing So Simple Even a DUNCE Can Do It
Law firm marketing is not rocket science.
In fact, it is fairly easy to grasp the most important concepts in a good law firm marketing plan.
I use an acronym to describe the marketing philosophy we promote at Rainmaker Lawyer Consulting. The acronym is DUNCE.
It stands for:
- D = Diversity
- U = Urgency
- N = New
- C = Clarity
- E = External Orientation
These elements are critical to the success of any law firm marketing plan you develop and they don’t teach this in law school.
Here is an audio program that highlights the key components of the strategy and why they are essential.
Enjoy the audio program but make sure you take action on at least one strategy it contains.
A Preview of The Future of Law Firm Marketing
Many business leaders (lawyers and others) work with me because they know I spend a significant amount of time testing and researching media formats to deliver messages to specific target audiences.
My job is to focus on attracting clients to your law firm in the most effective and efficient way both now and over the long run. In my role as a strategist, I gaze out into the future and work backwards to build systems and processes that help you attract clients.
At the beginning of next year I am going to produce a report that will outline my thoughts on successful client attraction and relationship development strategies for the next 3 to 5 years.
The report is be titled: The Valtimax ® FutureKast ™.
Today I am sharing some of the thoughts that will go into that report. This “stream-of-conscious” approach is a competitive advantage for you because you can (if you choose) take advantage of this information a full 3 months before it is released to the rest of the world.
This is just another one of my gifts to you for being a regular consumer of my information.
You can listen to this action-packed podcast on the player below. If you’d like, click on the link and download it. You can then compare it to the report when it is released in January.
Here are three other articles you should read if you want to stay on the cutting edge of relationship development and client attraction.
Are you a law firm leader? Here are ten qualities that separate great leaders from those who merely survive their time at the helm:
If you need some background on my philosophy on matching message, audience and delivery system (media), listen to this podcast:
Most attorneys are horrible at communication strategy. Here is a primer on message development and marketing communications:
How to Create an Insurmountable Competitive Advantage
Are you looking for a way to become the obvious choice when a client selects a lawyer?
Would you like to remove any competition from your market niche?
Does the possibility of tilting the playing field in your favor intrigue you?
If you answered “yes” to any of these questions, the audio program below may be the most important 30 minutes you invest this year.
That’s not an exaggeration.
In this 30 minute podcast I provide you with a step-by-step guide to creating a body of work that will make you a clear leader in your market.
And the best part…
It only take a few hours each month.
On this f-r-e-e podcast (listen on the player below) I outline the program I use with my clients to develop an insurmountable competitive advantage.
And just in case you think I’m teaching something I’ve never personally done, consider this:
I’ve used (and continue to use) this exact system to:
- Write two books
- Create 800+ articles for my website, RainmakerLawyer.com
- Develop, produce and record 64 podcasts in the past 14 months
- Develop, produce and record over 260 videos
- Create an email newsletter with over 50,000 subscribers
- Create a social media following of over 65,000 connections
- And much, much more
So those numbers are great, but what does this mean?
Well, whenever someone considers working with me I point them to this massive body of work and they immediately recognize my superiority. After all, none of my competitors can come close to my level of expertise.
As a secondary benefit, if people ask me for free advice, I point them to all of those resources and I never waste time with someone who cannot afford my services.
Here’s What You Should Be Thinking
Don’t you want to have a dominant body of work like this?
Wouldn’t you like to lock out your competitors and move to a class all by yourself?
Don’t you deserve higher fees based upon the value you provide through your expertise?
You do not need to invest anything but your time. I am investing in you by providing this remarkable, resource.
All I ask is you share this valuable information with someone else.
Pass it on.
Like it on Facebook.
Share it on Google+
This remarkable system is yours to use immediately. Listen below right now: