Four Minute Fixation 8: Frequency of Communication Builds Trust
How often do you communicate with people you care about?
Your spouse. Your children. Your friends.
Do you communicate with them monthly?
Do you communicate with them weekly?
Do you communicate with them daily?
If you reduced that frequency of communication, do you think they would trust you more or less?
The answer is simple. If you have something important and valuable to say, increasing the communication frequency will build trust.
When I hear people say: “I can’t send my clients or referral sources a weekly email. They will get angry and unsubscribe.” I bristle.
People only get angry (or unsubscribe) from information they believe has little or no value for them.
This week, in our Four Minute Fixation video, we discuss how often you should communicate with clients and referral sources.
Watch the video and spend four minutes each day this week implementing the strategy it contains.
Keep in mind, I share this with you because it works.
Four Minute Fixation 7: Three Tools For Success as a Law Firm Leader
Most law firm leaders end up accepting their role by default.
It is something that has been thrust upon them.
Not only is this unfair, it is also counterproductive. Both you and your law firm suffer as a result.
There are three important tools you must bring to your work as a managing partner, managing shareholder or as “the owner” at a law firm.
This week in our weekly video we share these three tools with you.
These three “C’s” hold the key to your future.
Confidence gets you through those long, lonely times when you must make a decision on behalf of your firm or it’s members. This confidence must be developed over time. You must be rock solid in your decision-making and leadership.
You already possess above average Capability in the practice of law. Unfortunately, when you went to law school, they left out the capability to recruit, hire, train, and develop people. The also left out the capability to develop systems to ensure your law firm would run efficiently. They left out the capability to attract new clients and the capability to continuously improve your productivity.
The finally tool at your disposal is Clarity. You must have the vision to guide your firm down a path that may not yet exist. This is a discipline that must be nurtured over time. You need to recognize this opportunity and capitalize upon it.
Watch this video for an excellent summary of each of these success tools and then focus four minutes each day on how you can improve each of these three areas.
That’s not too much to ask. Is it?
Are you ready to take your law firm to the next level?
I’ve developed a six week intensive coaching program specifically for law firm leaders. It is designed to help you take your law firm from “Good to Great” while helping you get home on time for dinner every night.
Does this sound good to you?
This is a one-on-one program working directly with me for six weeks. By the time we finish working together you will think differently, work smarter and surround yourself with high caliber people and effective and efficient systems.
There are only a couple of slots left to help you get ready for the upcoming year. Don’t miss out. Visit this website today:
Four Minute Fixation 2: How to Get More Clients from Speaking Engagements
Speaking in front of groups of people is great way to attract new clients and referral sources. It helps you establish credibility and demonstrate mastery of your field.
One of the most common complaints I hear from lawyers is about converting speaking engagements into specific relationships that will lead to more money in your pocket.
This week in our Four Minute Fixation segment we discuss how you can convert people who attend your speaking gig into referral sources and perhaps even clients.
Watch the video below and begin making your speaking engagements more valuable.
Here are three more articles you should read if you want to attract more clients:
Better clients. Higher Fees. What more could you possibly want? Read this article now and implement all five of these ideas into your law firm.
The method you use to attract clients makes huge difference in the type of clients you get. Look at your ideal client. Is he likely to find you through a billboard or buss bench ad?
Did you claim your copy of my free CD for lawyers? If not, click the link above before we give you copy away to someone else.
Four Minute Fixation 1: Follow-Up After Networking
I am excited to share with you a new weekly series called “The Four Minute Fixation.” This is a weekly video designed to give you one specific point to focus on each day for a week.
Our first installment of The Four Minute Fixation is about following up after networking. Specifically, we discuss how you can make yourself valuable to a person you just met.
The best way to make new friends in business is to put money in the pocket of the other guy. This means you need to understand the value he delivers to his clients and you need to introduce him to someone who can benefit from receiving that value.
Here’s how this works:
You meet someone at a networking event. You believe this person has the ability to be a valuable business source for your firm in the future. You want to develop a relationship with this new business friend. The best way to do that is to introduce him to someone who will work with him (put some money in his pocket). At that point you need to develop three pieces of information:
1.) Who does your new business friend need to meet to improve the quality of their business or life?
2) Why will people, to whom you introduce this guy, benefit from meeting him? (What value do they bring?)
3). Why is it critical for you to introduce these people now? Why do people need what this guy is selling, now?
Notice how all three of these points are focused on helping your new business friend. None of these things is about you.
By focusing on helping the other guy, you create a dynamic that will help your relationship grow in a healthy and beneficial way.
This video goes into more detail.
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