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Message: Hi, I thought you might be interested in this article I found. About Integrated Marketing for Lawyers There have been a number of articles posted on this website about law firm marketing success and I have written numerous step by step guides to legal marketing but I think I may have missed one important point. Although I often say there is no magic bullet to success in marketing for lawyers, I have never stressed how important an integrated approach to law firm marketing really is. So let me remedy this oversight right now. Marketing for lawyers is not done on a “one off” basis. You can’t just give one speech or mail one newsletter and expect one hundred clients to show up at your doorstep. You must have a solid idea of who your target market is and you must hit them with your message multiple times through many different forms of media. Example: You have 10 prospective clients in your marketing database. You send them an email invitation to attend an event you are hosting. You also send them a printed invitation in the mail. You follow up with two subsequent emails and two subsequent invitations. You post a video on your website in which you are talking about the event. You have your office assistant call each prospect and ask them to come to the event. You do a press release announcing the event (and generating media coverage). At the event you educate your clients on an important topic and you introduce them to a new service you are offering. After the event you follow up with your clients and see if they are interested in trying the new service. But you follow up in the same multimedia format as you did when you invited them to the event in the first place. Please note: If you are a lawyer in an area where you cannot predict who your clients will be (Divorce, Criminal, Immigration) you can follow this formula and target referral sources and centers of influence. Each action discussed in the above example is considered a tactic. The reasoning behind the actions and the plan that holds them all together is the strategy. My point is that marketing is not an isolated activity or a series of isolated activities. It is an integrated process that helps you achieve an objective. Each initiative must build on the previous initiatives. Consistency of message and execution will result in success. This is true in most aspects of life and it is definitely true in marketing for lawyers. Link: http://www.rainmakerlawyer.com/site/permalink/about_integrated_marketing_for_lawyers/