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Message: Hi, I thought you might be interested in this article I found. Attorney Marketing Consistency Equals Clients When I was in college one of my friends (let’s call him Philip because that is his name) was very popular with the ladies. It was not because of his striking good looks and it was not because he was wealthy and it definitely was not because of any other physical characteristic. But there was one secret to his success. The secret to my friend’s success was in his consistency. You see Philip would be at the same locations every week. Monday at this particular college hangout, Tuesday at this one, Wednesday at this one, etc. And he would chat up the same girls in each location, each week. He paid careful attention to the things that were important to them and to the things they liked. He never pressed really hard to get them to go out with him. He just showed up each week and showed an interest in them. Then, when he sensed the timing was right, Philip would ask each of them to go out with him. He was hardly ever turned down – even by the most beautiful girls. Even girls who had boyfriends said “yes”. In attorney marketing you may not always know who you next client will be but you can apply two of the principles listed above. First: You can continuously show up somewhere (on line, in a newsletter, in an educational environment). Second: You can talk about what the client wants to talk about. This is particularly important. Enter the conversation the client is already conducting with him/herself. This may not be as exciting as asking someone to go home with you and getting a drink thrown in your face, but it is far more effective. Link: http://www.rainmakerlawyer.com/site/permalink/attorney_marketing_consistency_equals_clients/