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Message: Hi, I thought you might be interested in this article I found. Attorney Marketing So Good The Competitors Can’t Keep Up The title says everything you need to know. If you truly want to dominate attorney marketing you must be a master at executing on a plan. I am talking about simultaneous execution not just doing one thing at a time. Your marketing has two different goals. First: You want to do everything possible to attract and retain clients. You should master the basics and then move on to the more advanced techniques. Executing these with precision is key. Next: You should intimidate your competitors. You want them to think that it is impossible for them to keep up with you. You want them to think it is impossible to even try. It is the second component that I am focusing on today. As an example, I will give you some of the marketing initiatives I execute on a monthly basis: I write a daily blog post here on the Rainmaker Lawyer Blog. My first blog post was written over two years ago. I have taken a couple of days off, here and there, but overall I have been pounding the keyboard a few days each week for two years. That gives me a huge presence on the Internet. I also write a blog post on a different topic each and every day over at Legal Marketing For Lawyers. This content is supplemented with video but there is still a good deal of content up there. We record a video every weekday and post it on The Rainmaker Lawyer YouTube Page. Over 1 million people have viewed my videos. I update my Facebook page at least once each day and I include on of my videos up there. On a weekly basis, I attend a local networking group meeting in Miami. This happens to be one of the top groups of its kind in the world (as measured by dollars of business developed). I have a leadership role in that group. I also write and distribute a weekly newsletter via email each week. This is called the Rainmaker Minute and it is sent each week on Wednesday precisely at 12PM. On a monthly basis I write and distribute a printed newsletter to clients and VIPs. This newsletter is my way of keeping people updated even if they do not have on line access to the things I publish. Keep in mind that this is just a portion of my marketing activity. It does not include some of the secret stuff that I don’t want my competitors finding out about. It also doesn’t include some of the experimental stuff I have not perfected yet. What does this mean for you, an attorney marketing his services to the world? It is illustrative of the amount of marketing that a sole practitioner (I have one employee, an assistant) can accomplish while still running a functioning practice (I have a marketing firm with more than 100 active client engagements). The bottom line on all of this is that attorney marketing can be a competitive advantage on many levels. If you were doing all of this, or even half of it, how many more clients would you have right now? Link: http://www.rainmakerlawyer.com/site/permalink/attorney_marketing_so_good/