Your Email:
Your Name:
To:
Subject:
Message: Hi, I thought you might be interested in this article I found. Attorney Marketing: What Works and What Doesn’t I often meet with attorneys who tell me that a particular marketing strategy does not work. This is one of the most IGNORANT statements anyone can ever utter. Why? Because everything works. Some things work better than others but everything works. Just because YOU can’t get something to work, does not mean that EVERYONE will fail at it. Great example #1: Direct Mail I get a significant amount of business from direct mail. My clients get a significant amount of business from direct mail. Most people who fail at direct mail fail for one of three reasons: 1). Bad List, 2). Bad message, 3). No follow-up. If you hit a good list with a meaningful and powerful message and you mail to them at least three times, you will get a positive return on your investment. Great Example #2: Newsletter I am constantly told that a newsletter does not work to develop new client business. If you put a call to action in every newsletter, and you mail them out once a month (consistently without fail), by the end of your eighth month someone will call to work with you. If you stick with it for 18 months, you will receive a positive return on your investment. Great Example #3: Networking Groups People tell me that networking groups are a waste of time. If you join a networking group, and you actively participate, and you subscribe all the members to your newsletter, you will get referrals. If you take care of those referrals, you will get even more business. Get this through your head: EVERYTHING works. You just need to know how to use everything to your advantage. Link: http://www.rainmakerlawyer.com/site/permalink/attorney_marketing_what_works_and_what_doesnt/