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Message: Hi, I thought you might be interested in this article I found. Business Strategy Coaching Takes Law Firms from Good To Great I was at a high profile networking event last week and I was introduced to a successful attorney as “a fantastic marketing consultant” for attorneys. The attorney shook my hand and said something like: “Why would a good attorney hire a marketing consultant? If you are a good lawyer your reputation should deliver clients right to your doorstep.” At that point I explained that I worked as much on business strategy as I did on marketing and that seemed to make more sense to my new friend. But his statement got me thinking about why successful attorneys have hired me in the past (only about 20% of my work comes from start-ups and I work with few attorneys who are actually in danger of failing). After giving this considerable thought (and talking to two-dozen clients) here are the six main reasons why a successful attorney would hire a business strategist: They are working too many hours. They’re pretty sure that if they left for a vacation, or even just took a day off, things wouldn’t work anywhere near as well as they do now. If you’re ready to work a whole lot less, a good business strategist can show you how. Our proven process has worked for hundreds of clients. It helps shed some light on the things you should be doing and the things you should be delegating to others or outsourcing completely. They are ready to make a whole lot more profit. Sometimes a law firm requires so much effort that the partners begin to ask; “It is worth it?” We have identified hundreds of ways for you to make more money – regardless of your area of specialty. We can help you with business development, team building, advertising, firm growth, building firm equity, helping Partners with business development and cross selling, developing business systems and jump starting billing. They are ready to build a team of people that can grow and run the firm without the day-to-day involvement of the principles or founder. Good help is always hard to find. We have a proven process for recruiting, training and keeping the best people. Not only does this make your life easier, it helps your firm run effectively and efficiently. They can’t keep up with the changes in their market. They know that firm growth follows personal growth, but they don’t even have time to keep up with the day-to-day changes in their area of specialty – let alone the changes in the local competitive environment. Business education has moved into a new realm, with business mentoring and coaching taking over from traditional books and seminars so you get the right information at the right time. We call it “Just in Time Learning”. You get what you need specifically for your law firm - not a bunch of academic theories. They need someone to hold them accountable, someone to demand a profit, to demand results, someone to push them to do what is necessary to take the firm to the next level. Being a business owner, a law firm owner in particular, can be a lonely job. Having a sounding board, a mentor and coach, a friend to talk with about your business problems is just a small part of what we do, but often it is the most valuable. They need someone who can see the forest for the trees, an outsider who isn’t blinded by Big Law and by too many years of being told “that’s the way it’s always been done.” Outsiders can often provide the “secrets to success”. The reason: Running your own firm is like any part of life; often you need an outsider to see the simplest of things. Often you need someone to ask the tough questions. We can provide the objectivity you need to make the best decisions for the long-term health of your business. Those are the six reasons why my most successful law firm clients engaged me. The one thing I noticed was that marketing advice was not specifically mentioned. My clients mostly highlighted the business and personal strategy work as the main reason we worked together. In fairness, I do give quite a bit of marketing advice and that is the reason most of my clients initially seek me out. But the strategy aspect of our work is something that cannot and should not be overlooked. Thanks to all who helped me answer this question. For more information on my new Strategic Advisor Program, please visit: http://www.rainmakerlawyer.com/site/coaching Link: http://www.rainmakerlawyer.com/site/permalink/business_strategy_coaching_takes_law_firms_from_good_to_great/