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Message: Hi, I thought you might be interested in this article I found. Get More Clients with a Slight Edge Law firm marketing does not need to mean making dramatic changes in your current schedule or routine. It means making small changes which compound over time. Here are some examples: You write a 500 word blog post 3 days per week. This takes about 45 minutes. At the end of the year you have over 100 great articles clients that prospective clients can read in order to determine if you are the right lawyer for them. You also have over 100 web pages (each blog post is a web page) that are now indexed in all of the search engines. This means it will be easier for clients to find you on the internet. You send a hand written note to one client or referral source each day. This means you have sent over 250 notes during the course of a year. If just 5% of those notes result in a new referral, you will receive 12 new cases. If the average value of each of those cases is just $5,000, your hand written note campaign will be worth $60,000. You mail letters every two weeks to 100 potential clients (or referral sources). These are dream clients with matters worth in excess of $50,000. Over the course of the year you land 1% of these clients. That’s an additional $50,000 in your pocket. It is not difficult to implement these three things. The difficult part of this little marketing system is doing each of the tasks. This is the slight edge, the one little thing that separates you from everyone else. What is your reason for not implementing this today? Link: http://www.rainmakerlawyer.com/site/permalink/get_more_clients_with_a_slight_edge/