I thought you might be interested in this article I found.
Good Lawyers Hate Marketing? No. Good Lawyers Hate Bad Marketing
Good lawyers don’t hate marketing.
Good lawyers hate bad marketing.
Good marketing is educating the lawyer’s client. Bad marketing is stalking him.
Good marketing is helping the client make a sound rational decision. Bad marketing is emotionally manipulating a vulnerable client.
Good marketing is when lawyers offer clients options for his/her representation. Bad marketing is forcing him to make a decision RIGHT NOW.
Good marketing = Seminars, White papers, educational web content
Bad marketing = Screaming television ads, deceptive telephone numbers and letters and bus stop benches.
The next time you think that good lawyers hate marketing, think again.
Marketing is about starting and deepening relationships. There are good ways to do that and bad ways to do it.
Which way will you choose?