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Message: Hi, I thought you might be interested in this article I found. How To Create Content for Blogs, Newsletters and Articles On Demand One of the questions I get most often relates to the quantity of the information I create and share with my various audiences. For those of you who are new to my world here is the list: I write an article for http://RainmakerLawyer.com three days each week. I record a video that goes up on http://Youtube.com/RainmakerLawyer each weekday and I post that same video with some light commentary on http://LegalMarketingForLawyers.com on a daily basis. I also write and publish a monthly newsletter – The Rainmaker Letter and a weekly email newsletter – The Rainmaker Minute. In addition to the above, I help attorneys with business strategy, practice management and client acquisition and I consult with law firms on everything from restructuring and mergers and acquisitions to succession planning and leadership development. This brings us back to the question at hand: How do I find the time to come up with content and get the writing done? The answer is probably not what most people expect. Let me break it down into two parts: Part 1: Content Development When it comes to content, I actually have a schedule that I follow. I have about a dozen core concepts that I write about regularly and once each month I make lists of ideas related to those concepts. Then I start writing articles based upon those ideas. In addition to this schedule, I have a couple of other methods I use to create content. When one of my clients asks me a good question, I write it down and answer it in an article. When I read something relevant to my core audience, I will take notes and write an article about it. When something appears in the news that is interesting and relevant to my audience, I write the idea down and make it the subject of an article later on. Basically, I walk around with a note pad and write down good ideas when they hit me. That (and a good schedule) is the content development portion of my publishing work. Part 2: The Writing Let me start by saying I love to write. I find it almost therapeutic. But it is essential to my business so I give it the importance it deserves. Every day I spend my first two waking hours writing. This is when I write articles, blog posts, video content or anything that can be started and finished in that two hour window. I decide what to write the night before so that when I wake up I start the coffee and hit the keyboard. At the end of my workday, right before I head home, I shoot and edit a video. That process takes about an hour (if the content is already written). I let the video upload overnight and I post it on the website the following day. The best piece of advice I can give to anyone who wants to use the written word to develop their business is to make a habit of writing. Your brain is like a muscle and writing is a skill. The more you use it the stronger it becomes. Pick a specific time each day and dedicate that time to writing. If you keep at it you will be a content machine in no time. Link: http://www.rainmakerlawyer.com/site/permalink/how_to_create_content_for_blogs_newsletters_and_articles_on_demand/