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Message: Hi, I thought you might be interested in this article I found. In Legal Marketing You Can’t Fake Class This past weekend I was driving along a major highway in Miami and I saw a billboard with the big fat face of a local attorney holding a traffic ticket in his hand. This was definitely a candidate for the legal marketing hall of shame. The headline on the billboard read: “Don’t Pay That Ticket!” This is the same guy who sends out ridiculous flyers in the mail to people who get traffic tickets. He looks like a total goofball. I am wondering if this is what this guy had in mind when he went to law school. Did he say to himself: “When I graduate with all of this knowledge I want to go out and make myself look like an ass to get some people in to my law firm?” This is the kind of legal marketing that makes lawyers look bad and makes people think I am the Dean of Clown College. When it comes to legal marketing you need to ask yourself one question: “If my mother sees this ad/article/direct mail piece/speech would she be proud to admit I was her son (daughter)?” If you hesitate at all when you answer, you should not use that legal marketing vehicle. Link: http://www.rainmakerlawyer.com/site/permalink/in_legal_marketing_you_cant_fake_class/