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Message: Hi, I thought you might be interested in this article I found. Law Firm Marketing Email Newsletter Quick Tips Here are some quick tips you can use to put together the perfect law firm marketing email newsletter. The newsletter should be educational and non promotional. This means no selling. There should be a call to action in the byline with a simple statement like “Call Dave Lorenzo for more information on law firm marketing: 888.692.5531.” But that should be the extent of the selling. The tone of the email should be casual and friendly. You are trying to build a relationship with the reader. Make your email seem conversational. Avoid jargon and technical terms. Nobody wants to talk to someone who sounds like a lawyer. Explain things in as much detail as necessary. Always write as though you are writing to people who know NOTHING about the law. Keep the frequency consistent. You must schedule delivery of your law firm marketing email newsletter on the same day and at the same time every week/month. Your engaged readers will begin to look for your newsletter at that day and time. Do not let them down. Use a standard email format with only bold or highlighted font as the graphics. I know it is tempting to make your email graphically fancy but I instruct my clients to avoid this. This is professional correspondence. It should look like professional correspondence. Use a reliable service to deliver your email newsletter. There are several services out there. Pick one you like and stick with it. These are the basic tips to getting started with an email newsletter. I encourage my clients to distribute and email newsletter weekly. This is one of the single most important tools you can employ in your law firm marketing. It keeps you top of mind with your clients and referral sources. Here are three links to other articles in this topic area: Three Step Legal Marketing System Seven Legal Marketing Methods to Implement Immediately Tools That Lead to Lawyer Marketing Success Link: http://www.rainmakerlawyer.com/site/permalink/law_firm_marketing_email_newsletter_quick_tips/