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Message: Hi, I thought you might be interested in this article I found. Law Firm Marketing Universal Truths Since most people agree that law firm marketing is now a necessity, I am often asked if I will share some tips on how successful law firms market their services. I usually do not give out much information when people ask this question. After all, why should I give away what others have paid for and earned? What I am comfortable doing is revealing five universal truths that make a big difference when you are implementing a law firm marketing plan. These facts are true regardless of your marketing tactics. Law Firm Marketing Truth 1: Do Something Every Day Since the success of law firm marketing lies in the consistency of implementation, doing something every day makes good sense. Dedicate a specific amount of time to law firm marketing each day. Even an hour will work. During this time, focus all of your energy on law firm marketing. Don’t read email. Don’t answer the phone. Don’t clean the office. Just focus on one specific law firm marketing activity. Appling a focused, daily effort to law firm marketing will make it seem like less work over the long term and the effort will multiply your success. Law Firm Marketing Truth 2: Develop Systems You cannot implement a successful law firm marketing plan alone. Everything you do must be driven by a system. For example: You can write the articles for your newsletter but formatting it, printing it and mailing it out to your list is something that should be automatically done once the newsletter is written. You should be able to turn this entire process over to someone else and have it handled. There should be a system in place for newsletter production. In fact, there should be a system in place for everything in your law firm marketing plan. Law Firm Marketing Truth 3: Measurement Matters You must be able to measure the results of every law firm marketing activity. If you can’t measure it, don’t do it. You need to be able to continuously improve your law firm marketing. If you cannot measure a specific tactic, you cannot improve it. Law Firm Marketing Truth 4: Test Everything Do not spend a huge amount of money on anything unless you test it first. This is just common sense. You must test your message, your target market and the media. You must be able to determine what the results will be before you deploy any law firm marketing tactic. You should never take a shot in the dark. Law Firm Marketing Truth 5: Be Patient Success with law firm marketing comes over time. You must be patient. If you consistently make an effort to grow your law firm, you should see begin to see results in six months. Law firm marketing is a marathon not a sprint. You must be invested (emotionally) for the long haul. These are the five universal truths to law firm marketing. If you follow them you will reduce your frustration as you grow your law firm. Link: http://www.rainmakerlawyer.com/site/permalink/law_firm_marketing_universal_truths/