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Message: Hi, I thought you might be interested in this article I found. Legal Marketing and the Danger of Not Doing Your Homework Few people worry about the facts anymore. Not just in legal marketing but in life. Case in point: Just the other day I was flabbergasted when I heard someone I respect say: “I don’t understand what the big deal about this oil rig explosion is. There are thousands of them out there. One blows up and the media goes crazy.” I guess my friend didn’t realize that enough oil was spewing from that hole in the sea floor to equal the Exxon Valdez disaster EVERY FOUR DAYS. I am trying to make the point that most people leap to a conclusion without knowing the facts. This is just as true in legal marketing as it is anywhere else. I see lawyers investing in billboards, bus stop benches and TV ads without giving any thought to how they will measure the success of those media. They sign long term website contracts without doing any homework on exactly what they are purchasing. They take advice from people who claim to be experts without ever checking out their credentials. Do a little homework. Take a little time and look into things before you give up the hard earned bucks. Legal marketing is an investment. As the commercial says, invest wisely. Link: http://www.rainmakerlawyer.com/site/permalink/legal_marketing_and_the_danger_of_not_doing_your_homework/