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Message: Hi, I thought you might be interested in this article I found. Legal Marketing and The Slacker Season This is the time of year when legal marketing can become very discouraging. Why? It is tough to get a return phone call from anyone. People are leaving work early so you can’t meet anyone for lunch. Next year’s budget is set but this year’s budget is spent so nobody wants to talk about legal services until after the calendar turns a page. What are you supposed to do while everyone else is tired, bored and simply refuses to work until the Holiday Break is over? Here are five things you can do during The Slacker Season to maintain your legal marketing momentum and your productivity. Plan for the next 3 to 6 months. This time of year is the perfect time to take a few hours and map out your plan for the next three to six months. Shut off the phone. Close the office door and think about where you want to go and how you want to get there. Set up appointments by sending a letter and following up with a phone call. This is the perfect opportunity to send out a brief letter that says “let’s catch up”. Notice I said a letter and not a card. Everyone is getting holiday cards this time of year. Send a letter on your letterhead to clients and referral sources. Then follow up with a phone call to set an appointment to meet them next month. Leave a voice mail if they don’t answer. People will be happy to get a date on the calendar next month so they can get their year off to a great start. Send a letter and follow up with a phone call and you will be amazed at the number of appointments you can set. Handle any tedious office tasks that you have been avoiding. If you have avoided reorganizing your files, now is the time to tackle that task. If you have ignored rearranging the office furniture, do it now. Anything administrative that you have been avoiding, you should handle during the next few days. Tackle the big project. This is the perfect time to write the white paper you have been putting off. This is an ideal time to develop your presentation to your Bar Association. This is the ideal time to get moving on any big marketing project you have been neglecting because you have been “too busy.” Simply put your head down and get to it. Go on vacation. Let’s face it, if your clients are not burning up the phone lines because of the time of year, and you’ve gotten all of your administrative work done and you have prepared your marketing initiatives for the next 6 months, then there is only one thing left to do….take some time off. This is the perfect time of year to rest, relax and recharge your batteries. Do it now before you get busy. The “Slacker Season” can (and should) be the most productive time of year for legal marketing. Use these next few weeks to your advantage. If you do, you will find that your law firm is well prepared and well equipped as the calendar page turns and business picks up. Link: http://www.rainmakerlawyer.com/site/permalink/legal_marketing_and_the_slacker_season/