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Message: Hi, I thought you might be interested in this article I found. Legal Marketing is a Responsibility and Not a Luxury Too many lawyers think of marketing as something that can be done with time left over at the end of the day/week/month. Or they think of it as something that can be done when all the pending matters with pressing deadlines are handled and there is nothing else to do. Nothing could be farther from the truth. Marketing is the most essential part of your law practice. Why? Because nothing happens until a client hires you. Like it or not, you must know how to attract, engage and retain clients. And that is the very definition of marketing for lawyers. You can be amazing in a courtroom. You can be a fantastic negotiator. You can draft the best documents, motions and pleadings but if you cannot attract clients you are sunk. This makes marketing a responsibility…your responsibility. Where is your next client going to come from? What kind of matter will he bring you? How much will you make this month? If you cannot answer these questions, you are not living up to your marketing responsibility. Good marketing will help you provide definite answers to those questions each and every month. End the uncertainty. Learn how to develop a marketing plan and how to follow a winning marketing strategy. Embrace it and it will help you live the lifestyle you deserve. Link: http://www.rainmakerlawyer.com/site/permalink/legal_marketing_is_a_responsibility_and_not_a_luxury/