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Message: Hi, I thought you might be interested in this article I found. Legal Marketing Is Necessary Legal marketing is necessary. If you want to be successful as a lawyer you need clients. There is no debating that fact. There is no other way to get clients other than through legal marketing. Yet lawyers debate the necessity of legal marketing constantly. Let’s get something straight, if you are a lawyer and you ask someone to work with you, that is legal marketing. If you ask someone to refer you business, that is legal marketing. If you win a case and you tell someone about it, that is legal marketing. For those of you who are sticklers, here is a definition of marketing from Webster’s Dictionary: Marketing is “the process or technique of promoting, selling, and distributing a product or service.” You are promoting, selling and distributing your service if you hand out a business card. Every lawyer is involved in legal marketing in some way. Period. End of debate. The law is a profession and a business and as such legal marketing is highly regulated. This is a good thing. As a society we want people to have the best representation available. Legal marketing helps them make an educated choice. In fact, legal marketing is necessary for clients to make the best choice. If lawyers weren’t listed somewhere (yes, even a listing on your local bar association’s web site is marketing) people would not have every opportunity to make a good decision. My grandfather always said that anything worth doing was worth doing well. Until law schools start teaching you how to attract clients, you have to learn somewhere. You can try to figure it out on your own, but that’s precisely the reason most attorneys have a limited income. Legal marketing is both an art and a science. It involves psychology, math, ethics, statics, and advanced writing skills. You can’t pick it up on the street and hope to be as effective as someone who has studied it for a lifetime. You spent $100,000 on law school. Why won’t you spend 25% of that learning how to attract the clients that can help you recoup your investment? Isn’t it time you stopped limiting your earning potential? Link: http://www.rainmakerlawyer.com/site/permalink/legal_marketing_is_necessary/