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Message: Hi, I thought you might be interested in this article I found. Marketing for Lawyers: Time, Money, and Effort The challenge of resource allocation and marketing for lawyers is something that surfaces regularity among my clients. It is more relevant when we talk about how much time should be spent with each form of media and specifically with each marketing vehicle. These days lots of people are pouring resources into the Internet. They’re spending their time and money on search engine optimization, social media and pay per click advertising. All of these things are excellent vehicles in marketing for lawyers. The trouble comes when this is the only form of media the lawyer is using for marketing. (Remember the Internet is still a form of media, just like speaking or magazine advertising, writing articles or a billboard.) Diversity of media is not only important, it is critical to the success of any law firm marketing plan. Here is a formula I share with my clients for marketing diversity: Ideally, no marketing vehicle would be responsible for more than 10% of your lead generation and no media would receive more than 10% of your time, money and effort. This forces you to have at least 10 different ways to attract clients and spread your effort and your dollars across all ten of them. How does this work? Let’s say you have 10 hours each month to spend on marketing. This simply means you spend one hour on each of the tactics in your marketing plan. If you have $1,000 to spend on marketing, then you spend no more than $100 on each tactic. When it comes to marketing, if you diversify your time, money and effort, you will source your clients effectively and keep the pipeline flowing. Link: http://www.rainmakerlawyer.com/site/permalink/marketing_for_lawyers_time_money_and_effort/