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Message: Hi, I thought you might be interested in this article I found. Quality Law Firm Marketing Means Quality of Life Law firm marketing is usually not something that is given priority. This is precisely the reason lawyers fail at marketing. If you want to be certain that your time is well spent on any activity, you should always give your best effort. Marketing is no different. How many times have you attended a networking even only to briefly shake the hands of people you know, have a drink and leave early? How many times have you thought about posting something to your blog only to put it off because you were too tired and though you could get to it tomorrow? When seeing something another lawyer implemented, have you ever thought to yourself: “That’s a great way to attract clients, I could do that.” Yet you failed to give it another thought… All of these responses are perfectly normal. But that is the problem. Normal actions get normal results. And normal means average. And the average attorney is terrible at law firm marketing. If you want to take control of your destiny you must become adept at attracting the right kind of client. This means you must become adept a law firm marketing. When I say “adept” I mean you must approach it with urgency and purpose. In other words, you must have marketing intensity. Even if you only have twenty minutes per day to work on marketing, those must be twenty focused, powerful minutes. Here are three examples of marketing intensity in action: Blog Articles: Each blog article should be meaningful to the reader. Do not post an article just to say that you posted an article. Do not write something just to add more keywords to your website. You should provide so much valuable content in your blog articles that readers will be impressed with your depth of knowledge and advice. Speaking Engagements: You should speak on topics that the audience will find interesting and informative. You should offer follow-up information to the audience. You should include a call to action to allow the audience to become a part of your email and newsletter lists. Direct Mail: Do not just mail one letter, one time. All mailing should be conducted in three letter sequences (at minimum). Most people need to hear a message at least seven times before they are receptive to it. If you want to get through to your target audience, repetition is key. This article should serve as motivation. If you are going to do some law firm marketing, you owe it to yourself to do it correctly. Put together an action plan that includes law firm marketing and then TAKE ACTION. Give it 100% and you will be surprised and amazed by the results. Link: http://www.rainmakerlawyer.com/site/permalink/quality_law_firm_marketing_means_quality_of_life/