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Message: Hi, I thought you might be interested in this article I found. Some Thoughts On The Giants of Law Firm Marketing I speak with dozens of lawyers every day. During the course of a month I probably meet (either virtually or in person) over 100 new lawyers. At least 70% of them have had experience, as a consumer, with one of the big law firm marketing service providers. Without fail, in all cases, this experience has been negative. I am talking about one of the two big law firm marketing groups out there. One of them is the opposite of East and the other has a funny spelling of the combination of a car and a shampoo. I’m not sure why most small firms and solos have negative experiences with these companies but I am willing to wager it is systemic. I’m also willing to bet that the leadership of these behemoths do not know how badly damaged their brands are at the grass roots level. I’d like to tell them and see if they have an interest in changing. That’s why I am launching a campaign to get in touch with Senior Executives of both companies. I will first speak with them off the record and see what their reaction is to some of the comments I’ve heard from their clients. But I would also like to interview them for my experts and authors interview series. I would like to understand what their vision is for their company and I’d like to hear their perception of the current state of the legal industry. These folks may not be interested in speaking with me. They may not care about solo and small practice law firms. We’ll see. I’ll keep you posted. Link: http://www.rainmakerlawyer.com/site/permalink/some_thoughts_on_the_giants_of_law_firm_marketing/