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Message: Hi, I thought you might be interested in this article I found. The Basics of a Law Firm Marketing Plan Who, what and how. That’s what a good law firm marketing plan is all about. In its early stages, your marketing should answer three questions: Who will you target? What can you do for them? How will they best receive your message? These three questions become an actual marketing plan when you do the following: Decide Who You Want to TargetAttorneys will often believe that EVERYONE in the community can be a client for their law firm. While this may be true – everyone could be a client – it is a terrible marketing strategy. Narrowing your ideal client down to a specific target market is the best way to be perceived as an expert. Focusing on a specific niche will help you effectively communicate on a direct and personal level with your target client. Communicate Your Competitive AdvantageWhat makes you different? Why should someone choose to work with you? This is a critical question that you must answer with your law firm marketing Plan. If you look like everyone else and you say the same things everyone else is saying, you give people no other choice but to make a decision based upon price. Deliver Your Message In the Most Effective Way PossibleDoes your ideal client read the newspaper? Does he/she read trade magazines? Do they attend educational events? Are they computer savvy? You must understand how your ideal client likes to disseminate information. Learn where they get their news. This will help you understand how to get your message through to them. At the start, a law firm marketing plan consists of nothing more than addressing these three strategic elements. Getting them correct is critical. Think them through thoroughly. Link: http://www.rainmakerlawyer.com/site/permalink/the_basics_of_a_law_firm_marketing_plan/