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Message: Hi, I thought you might be interested in this article I found. The Bullfighter Wins Every Time He Steps in the Ring What could bullfighting and marketing for attorneys possibly have in common? Actually quite a bit. The bullfighter must be prepared before he steps in the ring. If he has not done his training, he could be killed. In marketing for attorneys, lack of preparation leads to the death of a potential new client relationship. Bullfighting requires courage. Talking to a client frankly about their legal issue and doing so in a way that persuades them to hire you, requires courage too. In bullfighting you are only as good as your last fight because if you lose there is a good chance you are dead. In marketing for attorneys, if you do not win the potential client over there is a good chance he will be gone for good. The bullfighter fights until the fight is over. In marketing, you must persist until the client makes a decision. The bullfighter respects the bull. Marketing for attorneys always respects the intelligence of the client. The bullfighter is sometimes surrounded by piles of bull crap that he must walk through. Marketing for attorneys is also about cutting through bull crap and understanding the real problem. Ultimately, the bullfighter was a winner the minute he stepped in the ring. The courage the preparation and the intellectual dexterity necessary in marketing for attorneys also make them winners every time they engage a new client. Link: http://www.rainmakerlawyer.com/site/permalink/the_bullfighter_wins_every_time_he_steps_in_the_ring/