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Message: Hi, I thought you might be interested in this article I found. The Reason You Don’t Get Hired A Real Estate broker called me recently. She wanted me to recommend her to my clients when they needed office space. I was reluctant to take the call as I already know several excellent people in this field and I don’t make recommendations on office space all that often. Since the broker was referred to me by a client I decided to take the call (she originally wanted a face-to-face meeting). In advance of the call, I asked for an email detailing why her firm was different than all the others. What I received back was an email with seven points that were all about her firm. Nothing about how the client would benefit. Nothing about how the client would save money by using her firm, make more money by securing a better location, save time because her firm does thorough due diligence, etc. I didn’t see any of that. All I saw as chest thumping, me, me, me. This is the number one reason why clients don’t select you as their lawyer. Until you tell the client how you can help them, they will not care where you went to law school or which judge you clerked for or who you know in the local government. Legal marketing should be all about the client. Show him how you can solve his problem. Help him understand his options. Show him you know how he feels (empathize). Put the client first in your marketing, just like you do in your legal work. Link: http://www.rainmakerlawyer.com/site/permalink/the_reason_you_dont_get_hired/