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Message: Hi, I thought you might be interested in this article I found. What You Don’t Know About Marketing for Law Firms Can Kill You This past week I met the leader of a law firm that is on life support. His firm is literally hanging on by the thinnest of threads. This guy is hoping that they will land a big client “within the next few weeks” to help him make payroll. Not good. He called me to “pick my brain” on law firm marketing. He wanted me to show him the magic beans he could plant that would help him grow his revenue overnight. He asked about pay per click advertising, newspaper ads, handing out flyers at flea markets, etc. Unfortunately for this guy (and the 40 employees of his law firm) it is too late. He can do all that stuff and some stuff he didn’t mention but even if he gets 20 new clients he will be in the same predicament within the next six months. Why? Because there is nothing that makes his law firm different from any other law firm in his area. Clients have no compelling reason to work with him. He is the same as everyone else. There is no law firm marketing trick that can fix that overnight. It takes time and it takes some careful planning. The one question I ask every new client before I decide if I work with them is the question this guy can’t answer: Why would someone choose your law firm over everyone else who does what you do? Ultimately your clients decide if your answer is correct…and they vote with their wallets. Link: http://www.rainmakerlawyer.com/site/permalink/what_you_dont_know_about_marketing_for_law_firms_can_kill_you/