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Message: Hi, I thought you might be interested in this article I found. Your Law Firm is Leaking Each and every month you lose influence over your clients. Each month some of the people who have paid you the highest fees or done the most work with you become less and less interested in you. Each month your stellar reputation fades a little more in the minds of the folks who refer you new clients And most people are probably not doing anything about it. Why? Because most people are lazy. You lose 10% of your influence with your clients, prospects and referral sources for every 30 days you do not have contact with them. This means ten months from now, the great client you had lunch with today will have forgotten all about you. It means the doctor who sent you that great referral last week will have a hard time remembering what you do for a living. It means the business owner you met at the networking event yesterday will not recognize you if you hit him with your car next spring. So what is the solution? The answer is to start communicating with these people. Each month you should have some kind of communication with your clients, prospective clients and referral sources. This communication can be a newsletter, it can be a card or it can be a phone call or an email. It really doesn’t matter how you interact with them. You simply want to remind them that you are here and ready to help them and the people they know. Some people will say: “I don’t have the money!” Do you have a real business or are you just playing around? You need to invest money in your client acquisition efforts in order to develop a real business (a law firm is a business by the way). It costs less than a dollar to purchase and mail a greeting card each month. It costs about $2 to send out a printed newsletter (in small quantity). Email is practically free – just type and hit send. But some people will need to be convinced. Here’s how the math works: You mail 1000 newsletters at $2 each (the cost for printing and mailing). You mail 1000 greeting cards at $1 each. You type and send 1000 emails to the people within your database (only to those from whom you have received permission). You do these three things every month. That is a total monthly expense of $3000. Let’s say it takes you three months to see any business from these efforts. So you have spent $9,000 in keeping up with the most valuable 1000 people in your database. On the first day of the fourth month you get a client as a direct result of these efforts. This client is your average client. And your average client pays you $10,000 in fees. Was your investment worth it? Yes. Will you get more than one client from these efforts? Most likely. There is a cumulative effect to this kind of system. After about six months you will start to see more and more interest in your services. It takes some people a little longer to absorb the information and react. Will you get more clients by doing this compared to doing nothing? Definitely. What are you waiting for? If you need a kick in the rear end and want some help in setting up this type of system, give me a call. If you want me to show you how, I will. If you want me to set it up, I will. If you want me to do this for you each and every month I will. You can be lazy and outsource this system to me or I can show you how to do this for yourself. The choice is yours but doing NOTHING is the worst choice you can possibly make. Call now. 1.888.692.5531 Link: http://www.rainmakerlawyer.com/site/permalink/your_law_firm_is_leaking/