What is this website all about anyway?
RainmakerLawyer.com was created as an on-line resource for attorneys who want to build a business that enables them to work and live on their own terms.
Your business (a law firm is a business) should offer your three main things:
- 1). Financial Security
2). Freedom to come and go as you please
3). A Fun environment
We refer to these as the “Three F’s”: Fortune, Freedom and Fun.
RainmakerLawyer.com is a guide to help you build that kind of business. The site offers articles, tools and resources that help you make more money and have more fun doing it.
We also privide tips from time to time on how you can have more fun outside of work and how you can put your money to work for you.
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EmailWho is the target audience for this website?
This website exists specifically to help small, private law firms and lawyers in solo practices. We know how tough it is to be on your own and we want to provide you with as many resources as possible.
That doesn’t mean that attorneys in large firms or in corporate counsel positions or working in public/government service are not welcome.
In fact we welcome anyone from any industry, firm or location.
The majority of the content on this website will be useful for anyone who wants to make more money and have more fun doing it. If you fit that profile, then RainmakerLawyer.com is written for you.
Who runs this website?
There are many people responsible for bringing the best content to you each and every day. The person in charge is actually spends most of his time on the beach…Max Profit. He put up the cash and has built several big professional service firms.
The person who checks the content is Dave Lorenzo. He has also built a few multi-million dollar professional service firms over the years. Dave makes sure that every article and every tool on the site will help you build your fortune, enjoy your freedom or have more fun.
Why do attorneys need to visit this website to learn about Marketing and Business Strategy?
The engine that drives any successful business is client relationship creation. Without clients your law firm- no matter what its size- would not exist.
Business strategy helps position your firm properly in the market – in other words it helps make sure you are targeting the right clients at the right time in the right way.
Marketing and Sales (yes I know that “sales” is a dirty word for attorneys) help you begin new client relationships and deepen existing client relationships.
Simply put, with out a sound strategy and a solid business development effort, your law practice will fail.
This website will serve as your continuing education resource for Business Development information and Business Strategy information. It will help you keep ahead of your competitors and build your business quickly with less effort.
What makes this website different from other sites that help attorneys with marketing?
There are three things that make RainmakerLawyer.com different and better than most of the other websites that help attorneys with marketing.
They are:
1). We help you focus on building a business.
While we offer many tips on how to get things done on a day-to-day basis, we also provide tips that will help you build equity in your firm.
Ultimately, your law firm should be an asset that appreciates in value.
You need to focus on building the equity in your firm right from the start. Many of the other websites and so-called “gurus” that help attorneys with marketing are showing them how to succeed in the short term. And that’s where they stop.
In reality, these folks are just helping you “buy a job”. You spend money on expensive advertising and you obtain a handful of clients. You then work directly with these folks until their matter has concluded and then you go back to spending money on expensive advertising. It is a never-ending cycle.
Our mission is to help you build a business for the long run – one that will increase in value over time. Client acquisition is a part of that overall picture but there are many other parts.
2). We have actually done this before.
Everyone who provides educational material for this website has actually used the concepts we are teaching. There is no academic theory on this site that has never been actually proven in real life.
Many other “guru” websites are just copying information they have read in a textbook or have heard in a marketing seminar.
3). We are not encumbered by the stagnant ideas that most lawyers have about marketing.
Have you ever tried to cut your own hair?
Most people go to a trained professional for a haircut because they want the job done correctly. After all, a stylist (or a barber) knows how to cut and style your hair.
We know how to build a professional service business. We know how to build a profitable law firm.
We do not subscribe to the thought process that bogs down most attorneys. We think like your client’s think. This helps us help you understand them. Understanding is the first step to providing them with the service they want.
Although there are many more differentiating factors, these three are the most compelling reasons to return to RainmakerLawyer.com over and over again.
Why are there topics unrelated to the law on this website?
The primary focus of RainmakerLawyer.com is to help attorneys build a business that enables them to make more money without killing themselves or going nuts. We believe that a Law Firm should be a lifestyle business. Your business should enhance the quality of your life.
Business strategy, marketing techniques, sales tactics, leadership skills, practice management initiatives are all part of building a solid business that will pay you dividends for the long run. Topics like investing, health and wellness, gadgets, recreation and even a few travel articles are included because our members have told us that these things interest them and they want more information in those areas.
The bottom line is that this is a member driven resource center. If you ask for it, we will try to include it.
