Attorneys Need Goals Too
If you are marketing for lawyers, how will you know if you’ve reached your destination if you don’t know where you are going?
Goals are an essential part of the success of any attorney or law firm.
And you can’t just set goals on New Year’s Day and the come back and look at them a year later.
Well, that’s not exactly true.
You can do it that way—set your goals once and then check back a year later—but you may not achieve the results you’d like.
Here is the three step goal setting process I take my clients through when we first begin working together. This process has been the foundation upon which million-dollar firms are built.
Ignore it and you ignore your full potential.
Step One: List five things will accomplish in the next twelve months
Writing down your goals for the upcoming year is critical.
Something amazing happens when you commit your goals to paper…They become embedded in your subconscious mind.
This imprint will help keep you on course during your daily activities.
When you commit your goals to paper you should state them in the present tense (as if they are happening right now).
For example: “My client billings exceed $100,000 per month.”
Goals should also be stated in a positive tone of voice.
If your goal was to stop smoking, for example, you would write: “I will breathe clean fresh air every second of every day”.
Step two: Review these goals and REWRITE them every day.
You must review and rewrite your goals every single day.
Write them by hand on a sheet of paper.
This is an incredibly powerful commitment technique that will accelerate your progress toward achieving your goals. Writing forces concentration and you become what you think about most often.
Step three: Focus on one goal exclusively for maximum impact.
If you have one particular goal that will help enable you to achieve some of the other goals you can boost your progress by focusing on that goal almost exclusively. This is like becoming obsessed with success.
The key here is to take massive action toward the achievement of your goal. Do everything and anything you can think of to make it a reality.
This simple three step process has more people rich than you can possibly imagine.
What is preventing you from setting your goals today?
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